Xiaomi isincreasing its office retail presence in China as bids to gain ground stolen by challengers in its homeland, and now itis inducing that very same push in its second largest market, India.
The Chinese company, which is valued at $45 billion, suffered a tough time last year as marketings growth slowed Xiaomi , notably, didnt go public with marketings figures for 2016 but India has been a bright place. It passed$ 1 billion in revenuefor the first time in the country last year, and it objective 2016 asIndias second largest selling smartphone maker behind only Samsung, according to analyst firm Canalys.
Now it is doubling down on the country by introducing its Mi Home stores, starting with a debut spaceinBengaluru which will open in only over a week. The scheme is to expand the initiative to reach 100 stores over the next two years, Xiaomis India head Manu Jainsaid in a tweet.
Jain told Economics Times that Xiaomi is aiming to stock all products offered in India but, in the off opportunity that it is out, customers will be able to pick up a code that allows them to buy their desired device online. The stores will also show off products from China before their local launching in India.
Initially, Xiaomi is somewhat constrained by Indian regulations onoverseas firms operating brick and mortar retails stores. That entails itsfirst stores will be run by a partner, although Xiaomi said it has applied for the relevant license to take over. Apple is among others that is in the same boat. The U.S. giant “re waiting for” permission to bringing the Apple Store to Indian clay, a move that would massively increase its marketings presence. While CEO Tim Cook has said that India-based marketings are growing at record levels, Appleis estimated to have shipped only 2.5 million iPhones tothe countrylast year. For comparison, it sold 50.8 million iPhones in the most recent quarter alone.
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