Diana has always been a style icon but only now has she has become truly hip. Rihanna, Beyonc and Alexa Chung have all been referencing her looking and celebrating her at her most alive
For the first time ever, Princess Diana is cool. Diana has been many things the fairytale bride, the ill-treated wife, the innovator of retaliation dres and, eventually, the queen of hearts but hip is the one thing she has never been. At her wedding in 1981, and again at her funeral in 1997, she was a tabloid goddess. In between, she was a Vogue cover star. But she was never an avant-garde muse until now.
Virgil Abloh made his name as Kanye Wests creative director, and his Off-White label is now one of the hottest in the fashion industry. A profile in W magazine called him the king of social media superinfluencers and a canny translator of youth culture. His show in Florence last month was an installation blending style and poetry created in collaboration with the American artist Jenny Holzer; a political declaration that Abloh described as being about immigration and the plight of refugees. Abloh has art-directed an album for Jay-Z and designed limited-edition sneakers for Nike.
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