Tegan and Sara Quin want to show you the future — and if we’re being honest, it looks pretty cool.
Late last year, the indie pop duo launched the Tegan and Sara Foundation as a vehicle for social change and LGBTQ issues. To further their goals, the famous twins and their eponymous foundation recently teamed up with the very best people over at feminist attire connoisseurs Wildfang for a campaign called “The Future is Fluid.”
The social information campaign — centering around the #TheFutureIsFluid hashtag — is accompanied by a special collection of hoodies, T-shirts, pins, and jackets by Wildfang, with all earnings from those sales go to the Tegan and Sara Foundation.
The Quins narrate the campaign’s launch video, explaining what a fluid future looks like to them. Gender identity, expres, and sexuality are not always so easy to place into a box. Rather than seeing that as a number of problems, the campaign suggests we should embrace the in-between and outside of these traditional boundaries.
The campaign video features people from a variety of genders and sexual orientations.
Hailee, a 19 -year-old model and artist, identifies as gender neutral, occasionally gender liquid, participated in the launch video to help illustrate that identity can exist along a spectrum.
Ruby, a fourth grader, describes herself as a “proud feminist trans child, ” and have participated in the campaign to assistance push for a future where all people can be safe, supported, and accepted — even if they’re not always understood.
A self-described queer fat femme powerlifting coach, Alex uses their gender to send “a fat middle finger at the status quo” and says they hope the future can be one “where everyone can experience joyful embodiment and boy liberation.
Earlier this year, Trystan, a trans man, constructed news when he devoted birth to a newborn son named Leo. For him, that was all part of the escapade of creating what he calls a “mosaic” of “the best parts of gender.”
Biff, Trystan’s partner of seven years, has a unique opinion on acceptability and his own gender journey, went on to say that true adoption must be based on authenticity. The two accept one another for who they are, their authentic selves.
Nicasia took part in the campaign because she wanted to be able to express herself in the most true-to-form route possible. That impression — wanting to be seen, wanting to be safe, wanting to be loved and accepted for who we are — is remarkable in how utterly unremarkable it really is. You don’t have to be any specific gender or have any specific sexuality to want to believe in a world where we’re all given the opportunity to be our authentic egoes — you only required to human. The future is fluid, and it belongs to all of us.
A lot of brands are increasingly looking toward diversity as an advertising strategy. With Wildfang, that’s baked right into who they are as people and as an organization. The Tegan and Sara Foundation partnership is just the latest in a long line of socially-conscious campaigns from the Portland-based company.
Check out the awesome campaign launch video below.
Check out the video or Wildfang’s website for more info about the campaign. For additional info on the Tegan and Sara Foundation and what they do, visit their website. Also, we were not paid to promote this; we just thought it was a really cool campaign .
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