Soap company Dove is apologizing for a Facebook ad it says “missed the mark in representing women of colouring thoughtfully.”
The ad has since been deleted. But according to screen grab, it demonstrated a black girl wearing a brown shirt remove her top to reveal a white female wearing a lighter-colored shirt.
It then shows the second woman removing her shirt to indicate a third female with a shirt of a third color.
NBC News reports that the screenshots of the ad were first shared by make-up artist Naomi Leann Blake before going viral.
Dove issued an apology on Twitter and Facebook Saturday.
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