Leave it to Starbucks to subtly troll Trumpism in its new holiday ads.

A new vacation ad by Starbucks features an interracial couple, a Muslim man wearing a taqiyah, and same-sex partners.

In other terms, it’s hard to read it as anything other than a fierce, festive reprimand to Trumpism.

Starbucks wants to make money, to be sure, and profits are surely part of every decision it stimulates. But sometimes what’s good for humanity is also good for business.

“We will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world, ” the company spokesperson said.

That’s a holiday sentiment we can all cheer.

Full disclosure: Upworthy has a paid partnership with Starbucks( you can learn more about how that works here ). Such articles, however, is not part of such a partnership. We simply believe the holidays should be enjoyed by everyone .

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