Trump SoHo hotel to drop ‘Trump’ name amid reports of slow business

The Trump SoHo hotel is dropping the name it shares with the U.S. president.

The Trump Organization said Wednesday that it is ending its licensing deal with the New York hotel amid reports that the property has struggled to attract business.

The company owned by President Donald Trump said that it has signed a deal with the owners of the hotel and residential tower to objective management of the property and the use of the Trump name. The announcement comes as the company’s other hotels and resorts around the world are demonstrating mixed results.

The tower in the hip, touristy Manhattan neighborhood of SoHo has been the source of disagreement and difficulty for years.

One of its original backers turned out to be a businessman convicted in a Mafia-linked stock fraud scheme. Later, Trump’s three oldest children were alleged to have defrauded purchasers of condominiums in the building in a case that was settled in 2011.

Last month, a New York City prosecutor who had fell a probe triggered by the fraud suit returned a $32,000 campaign contribution from a lawyer who represented the Trump Organization in the investigation. The prosecutor said the contribution had no impact on his decision to drop-off the probe.

There have also been signs of business difficulty recently at the Trump SoHo. Its sushi eatery closed earlier this year, and The New York Times has reported a drop in room rates at the hotel and slacken sale of condos in the residential part of the building.

The president’s company said it would have no commentary beyond its news release announcing the move. As is the case with many Trump-branded properties, the Trump Organization doesn’t own the Trump SoHo.

Other hotels and resorts bearing the Trump name appear to be fighting, while some are booming.

Last month, the British government published financial statements showing loss more than doubled at his two golf clubs in Scotland last year. Business at his golf courses in Los Angeles and New York City are also down, according to reports based on government records.

His opulent Washington , D.C ., hotel is doing fine, though, attracting lobbyists and foreign diplomats with business in the capital.

The Trump Organization described its agreement with CIM Group and other owners of the Trump SoHo as a buyout deal that will allow it to aim its management and licensing agreement by the end of the year.

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