Pokmon Go creator raises $200 million ahead of Harry Potter game launch

Pokemon Go inventor Niantic has raised a new $200 million in funding, reports The Wall Street Journal. The Series B raise was led by Spark Capital, and includes participation from Founders Fund, Meritech, Javelin Venture Capital, You& Mr. Jones and NetEase, Inc. Spark partner Megan Quinn is also joining Niantic’s board as part of the new financing deal.

Niantic is known for its augmented reality games, which began with the multiplayer sci-fi spy game Ingress, created during the company’s hour as an internal startup founded within Google. In 2015, Niantic spun out as its own entity, and it launched Pokemon Go in July, 2016. The Pokemon AR game managed to attract massive interest at launching, resulting in huge real-world gatherings of players thanks to its mechanic of incentivizing players to move around in the real world to attain in-game success.

In its Series A round, Niantic raised $30 million in funding from an investor group including Alsop Loui Partners, Google, Nintendo, The Pokemon Company, Cyan and Scott Banister and others. Earlier this year, Niantic announced its first acquisition, of mobile social network developer Evertoon, and it also recently made official its intent to build a mobile AR game based on Harry Potter.

Harry Potter: Wizards Unite is due out sometime next year, and will be developed in partnership with Warner Bros. Interactive.

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