Facebook wants to make sure you know about and control the photos of you people upload, even if they don’t tag you. So today, Facebook launched a new facial recognition feature called Photo Review that will alert you when your face shows up in freshly posted photos so you can tag yourself, leave it be, ask the uploader to take the photo down, or report it to Facebook.
The feature should give people confidence that there aren’t pics of them floating around Facebook that they could see but simply don’t know about. It could also help frustrate impersonation. But Facebook tells me it has no plans to use facial recognition to enhance ad targeting or content relevancy sorting, like presenting you more News Feed posts from friends who post untagged photos of you or ads related to locations where you was contained in untagged photos.
If you’re in someone’s profile photo which is always public, you’ll always be notified. For other photos, you’ll merely get advised if you’re in the audience for that photo so as to protect the uploader’s privacy and not alert you about photos you’re not allowed to see. A Photo Review section of the specific characteristics will keep track of all your untagged but acknowledged photos.
Facebook’s applied machine learning product administrator Nipun Mather tells me the feature is designed to give people more control, construct them feel safer, and provide opportunities for nostalgia.