Amazon still won’t officially reveal how many customers worldwide participate in its Amazon Prime membership program, but it did today offer a few new stats related to that program’s adoption and growth. The company on Tuesday announced that more new, paid members joined Prime worldwide in 2017 than any other year. It also noted that over 5 billion items worldwide shipped with Prime in 2017, including via one-day and two-day shipping.
The company has never before released details around how many items it has shipped via Prime in a year’s period, and declined to provide last year’s figures for comparison purposes.
The closest it get last year was revealing that over a billion items shipped via Prime and Fulfillment by Amazon during the 2016 holidays.
To some extent, the increases in membership and shipments represent the expanded reach of Prime in 2017, and its most recent arrival in key markets- not only its they are able to convert online shoppers to paying members.
For example, Prime in 2017 arrived in Mexico, the Netherlands, Luxembourg and Singapore, in addition to existing markets including the U.S ., U.K ., Spain, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.
Contributing to Prime’s growth is the fact that the program is still relatively new to one of the world’s biggest marketplaces, India, where it launched back in July 2016. Though India didn’t start offering Prime this year, its existence in that country has certainly impacted 2017 ’s numbers.
For instance, India became Amazon’s fastest-growing market for Amazon Prime this year, having grown virtually 5 times between the beginning of the year and October, Amazon stated earlier this autumn. Today, the company told us that more Prime members joined in India than any other country in its first year.