Mixbook photo book service acquires WedPics

In 2012, a Raleigh, NC-based company called WedPics launched on to the scene to build bridal photos a little less of a headache. Five years and seven million users later, WedPics is being acquired by Mixbook, the platform for digitally collecting and editing physical photo books.

The words of the bargain were not disclosed.

WedPics is an app that lets a bride and groom aggregate all the photos from their wedding in a single place. Oftentimes, the happy couple will set out disposable cameras and use Instagram hashtags to aggregate photos taken by guests at the wedding. Collecting all of those photos after the fact can be tedious.

With WedPics, the couple simply sends an invite to the app to everyone attending the wedding. Folks upload all the photos they take to the app so the couple and guests alike can easily find everything in one place.

The app itself is free, but premium upgrades like the ability to print high-res source files, customize the overall appear and feel of the digital album and use personalized URLs, are also available on the platform.

More lately, WedPics introduced publishing to let people generate physical photo albums of their bridal, which accounts for about 60 percent of the company’s revenue.

This falls in line with Mixbook’s business, which focuses primarily on the digital to print business. As we are moving forward more and more towards a fully digital existence, weddings remain one of the biggest reasons to publish out actual photos.

As part of the deal, a’ handful’ of WedPics 15 employees will head to Mixbook, according to WedPics founder and CEO Justin Miller. The WedPics brand and service will continue operating under the umbrella of Mixbook, who will help the company with its print business.

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