Those $ 29 battery out-of-warranty replacings Apple promised are now available for impacted users with an iPhone 6 or afterwards. The company was initially aiming for a late-January timeframe in the Nation when it first offered up the discount, following blowback against its admission that it had slowed down older model phones to maximize performance.
“We expected to need more time to be ready, ” the company said in a statement offered up to TechCrunch this weekend, “but we are happy to offer our clients the lower pricing right away. Initial supplyings of some replacing batteries may be limited.”
In other terms, get’ em while the getting’s good. The steep $50 discount on battery replacement marked a rare public apology for the company, and many users are likely to jump on the opportunity to breathe a little extra life into their phone. The competition has certainly induced the most out of the news. Chief challengers including Samsung, HTC, LG and Motorola have all employed the opportunity to note that they haven’t taken similar approaches with their handsets.
Yesterday, meanwhile, iFixit employed the apology as an excuse to discount its own iPhone battery replacement kit to $29, even as the news was already driving a spike in buys. The company quoth the health risks wait time for battery replacings as a reason to jump on its offer.
The delay as the company ramped up battery availability, coupled with the timing of scheduling a Genius Bar appointment have been a source of subsequent annoyance for users already put off by a lack of transparency around the phone slow policy. If you put in for a replacing prior today, the $50 discount would not apply to your telephone.
For now, however, the offer’s good, as least as long as renders last. Apple will be offering more details on the replacing program on its site.
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