GoPro is in the process of laying off around 200 -3 00 employees this week, TechCrunch has learned from sources close to the company. The hittings to the company were largely concentrated in its aerial division, the segment of the company responsible for its Karma drone.
In a letter to impacted employees GoPro explained these cuts are part of a larger restructuring “to better align our resources with business requirements”.
TechCrunch has been informed by sources that the company relieved impacted employees of duties today but will keep them on the payroll until February 16, likely planning to hold this news for after CES and perhaps tie it to an upcoming earnings report as in past instances.
The belt-tightening won’t come as much of a surprise to those following the action camera maker’s moves into dronings over the past several years. GoPro’s Karma drone has been a headache from the start, both with regards to its technical limits and a mass recall after reports stated dronings were dropping from the sky late last year.
The company chalked the potentially dangerous mishap up to the battery unplugging mid-flight. GoPro temporarily halted sales on the product, bringing it back to market in February. The return inspired some positive financials for the company, and sales did ultimately take off after the reboot, but the Karma’s appeal has been dulled by one-time partner DJI, which introduced its own portable dronings, the Mavik Pro and Spark to the market.
The two companies was allegedly been working on the project that would ultimately become the Karma, merely to ultimately component routes. Of course, DJI’s wealth of experience in the space gave the company a set leg up on GoPro’s latest attempt to diversify. The company also reportedly sought partnerships with other droning manufacturers including Southern California’s 3DR.
Diversification has been an important part of the CEO Nick Woodman’s business plan in recent years, as the market has been flooded with competing action cameras. GoPro is still synonymous with the space, but the prevalence of improved smartphone cameras, along with far cheaper GoPro alternatives, have forced the company to explore additional revenue streams, including dronings and VR.
But it’s been precisely those attempts to diversify that have been on the chopping block for the company. GoPro’s entertainment division was a key target during a layoffs in late 2016.
The company had one of its worst years on record in 2016. GoPro let 100 people run from its amusement division in late 2016 and then an additional 270 chores were eliminated in March of 2017. Though the company’s earnings improved in 17 Q2 earnings seemingly appearing to appeared to indicate that its decision to tighten its belt and streamline its focus worked.
It seems, however, that the rebound wasn’t enough to right the ship completely.
We’ve reached out to GoPro for remark and will update as soon as we hear back.
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