Daniel Kaluuya seemed pretty dapper at the Oscars, huh?
The star, up for Best Lead Actor for his role in Jordan Peele’s “Get Out, ” was garmented to impress. And he certainly succeeded.
Like most other red carpet walkers, Kaluuya was wearing makeup( yes, men at awarding demonstrates often do) so he could shine bright like a diamond — or rather, avoid doing so under the cameras’ bright suns.
And who better to help him achieve that perfect light than Rihanna?
The day after the Oscars, Rihanna’s blockbuster beauty line, Fenty Beauty, tweeted that the Oscar nominee employed its products to prep for the big night.
“Oscars ready with Daniel Kaluuya, ” the brand wrote, specifying which foundation the actor utilized and the artist behind his appear, Amber Amos.
Fans were loving it.
Kaluuya’s red carpet look highlighted another big win for the brand — and inclusivity in the beauty industry.
Fenty offers items like lipsticks, primers, and foundations in a wide variety of tones for people of every tint — a feature worth celebrating in an industry that often overlooks customers with darker skin.
It turns out inclusivity induces for good business, too. Rihanna’s company skyrocketed to overnight success after it launched last September and is projected to surpass other prominent brands in revenue in its first year in the marketplace.
“Fenty Beauty was created for everyone; for women of all tints, personalities, postures, cultures, and races, ” Rihanna said of her line. “I wanted everyone to feel included. That’s the real reason I made this line.”
Let’s face it: Kaluuya could murder any red carpet. But he’s even more radiant boosting a brand that constructs everyone feel like a star.
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