Choi comes from LinkedIn where she was vice president of Corporate Development and supervised a total of 40 M& -Arelated transactions. Prior to that she worked in business development roles at both Warner Brothers and Yahoo.
The hire constructs sense for Coinbase, a fast-growing startup that has had trouble keeping up with user growth and activity — both from a customer service and technical view. Having someone to spearhead acquisitions could help on this front — with limited engineering talent in the crypto space it can often build more sense to acquire or acqui-hire a startup either as a way to onboard a bunch of technologists at once or to quickly get a piece to new technologies without having to build it in-house.
Coinbase says that Choi “will be focused on scaling Coinbase globally, seeking out world-class acquisition and partnership opportunities, and managing our strategic projects.”
So far Coinbase hasn’t had any big acquisitions — but that may change under Choi’s leadership, especially considering the company is now well capitalized from both significant venture funding( $225 million to date) and now from running a super profitable trading business.
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