Rich Communication Services( RCS) is basically the standard for the next generation of text messaging, with apps like WhatsApp, Facebook Messenger, LINE and others now offering features that goes beyond the standard SMS-based messaging apps that tend to ship with your telephone — unless, of course, you are an Apple and iMessage user.
As Google announced today, more than 40 carriers and device manufacturers now use its RCS platform( out of a total of about 60 that are now support it ). That’s up from the 27 Google cited last year.
RCS is a GSM standard, but its biggest champ has long been Google, which looks at the service to allow its Android platform to get at least some feature parity with Apple’s iMessage service.
With Mobile World Congress coming up next week, it’s no astound that Google wants to talk a bit more about RCS ahead of the event. Specifically, the company today noted Business Messaging as one of the central features of the new service. With this, businesses can send confirmed rich messages with boarding passes, charge card fraud alerts and package delivery notifications, for example. Those messages can include suggested answers and actions( change seat, call airline, etc .).