Apples HomePod gives FKA Twigs psychedelic dance powers in Spike Jonze ad

One thing thing the Amazon Echo and Google Home can’t do : deliver room-melting superpowers. Sure, Siri functionality is still fairly limited at launching, but who’s going to argue with the efficacy of a smart speaker that imbues the listener with matter altering abilities resulting in an epic dance battle with one’s own reflection?

All lofty promises in a new HomePod place from Her director Spike Jonze that’s genuinely more of a short film that proper commercial. “Welcome Home” is chock full of the kind of reality blur visuals we’ve come to expect from the dude who brought us a flying Christopher Walken in that one Fatboy Slim video .

Here it’s English vocalist/ songwriter/ dancer FKA Twigs, who’s clearly having a majorly crap day, only to have it all be transformed into a kind of fever dreaming somewhere between Inception and a Jamiroquai video, courtesy of a anthem by Anderson. Paak. Naturally, it all starts Jurassic Park -style with an curiously behaving glass of water.

If the HomePod did indeed deliver such reality bending functionality, I’m not sure if I’d rush out and buy one or be generally panicked to go to sleep at night. Either route, it’s likely nothing that a good old fashioned dancing combat couldn’t fix.

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