Facebook launches AR effects tied to real-world tracking markers

Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to employing location markers in the real world that trigger AR experiences in a precise locating. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in shut beta with promotions for the upcoming Ready Player One and Wrinkle In Time movies. And in April, it plans to add tracker-based AR to its AR Studio tool is accessible to all developers.

The Facebook Camera feature’s new Ready Player One impact takes one of the movie’s posters and overlays a window in the virtual Oasis world. If you can’t were identified of the actual posters, you can just utilize an image of a poster on your computer. Here’s a demo of what the experience looks like 😛 TAGEND

The Wrinkle In Time movie similarly use a movie post to trigger the AR effect, as seen here 😛 TAGEND


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