These various kinds of leaks didn’t happen when I started to provide information on Facebook eight years ago. It was a tight-knit cult convinced of its mission to connect everyone, but with the discipline of a military unit where everyone knew loose lips sink ships. Motivational posters with bold corporate slogans dotted the home office, rallying the troops. Employees were happy to be evangelists.
But then went the fake news, News Feed addiction, violence on Facebook Live, cyberbullying, abusive ad targeting, election interference and, most recently, the Cambridge Analytica app data privacy scandals. All the while, Facebook either willfully believed the worst case scenarios could never come true, was naive to their existence or calculated the benefits and growth outweighed the risks. And when eventually tackled, Facebook often dragged its feet before acknowledging the extent of the issues.
Inside the social network’s offices, the bonds began to fray. An ethic problem metastisized into a morale problem. Slogans took on sinister second meanings. The Kool-Aid tasted different.
Some hoped they could right the ship but couldn’t. Some craved the influence and intellectual thrill of operating one of humanity’s most popular inventions, but now question if that influence and their work is positive. Others surely just wanted to collect salaries, stock and resume highlightings, but lost the stomach for it.
Now the convergence of scandals has come to a head in the form of constant leaks.
The trouble tip-off point
The more benign leaks merely cost Facebook a little bit of competitive advantage. We’ve learned it’s constructing a smart speaker, a standalone VR headset and a Houseparty split-screen video chat clone.
Yet policy-focused leaks have exacerbated the backlash against Facebook, putting more pressure on the conscience of employees. As blamed fell to Facebook for Trump’s election, word of Facebook prototyping a censorship tool for is working in China escaped, triggering the issue of its respect for human rights and free speech. Facebook’s content rulebookgot out alongside disturbing tales of the filth the company’s contracted moderators have to sift through. Its ad targeting was revealed to be able to pinpoint emotionally vulnerable teens.
In recent weeks, the leaks have accelerated to a maddening pace in the wake of Facebook’s soggy apologies regarding the Cambridge Analytica debacle. Its weak policy enforcement left the door open to exploitation of data users gave third-party apps, deepening the perception that Facebook doesn’t care about privacy.
And it all culminated with BuzzFeed publishing a leaked” growth at all costs” internal post from Facebook VP Andrew ” Boz ” Bosworth that substantiated people’s worst anxieties about the company’s neglect for user safety in pursuit of world domination. Even the ensuing internal discussion about the damage caused by leaks and how to prevent them…leaked.
But the leaks are not the disease, only the symptom. Sunken morale is the cause, and it’s dragging down the company. Former Facebook employee and Wired writer Antonio Garcia Martinez sums it up, saying this kind of vindictive, intentionally destructive leak fills Facebook’s leadership with “horror” 😛 TAGEND
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