Salesforce has always been a company that is looking ahead to the next big technology, whether that was mobile, social, internet of things or artificial intelligence. In an interview with Business Insider’s Julie Bort at the end of March, Salesforce co-founders Marc Benioff and Parker Harris talked about a range of subjects including how the company came to be working on one of the next hot technologies, a blockchain product.
Benioff told a story of being at the World Economic Forum in Switzerland where a bit of serendipity resulted him to start thinking about blockchain and how it could be used as part of the Salesforce household of products.
As it turned out, there was a crypto seminar going on at the same time as the WEF and the two worlds collided at a Salesforce event at the Intercontinental Hotel. While there, one of the crypto meeting attendees engaged Benioff in a conversation and it was the start of something.
” I had been thinking a lot about what is Salesforce’s strategy around blockchain, and exactly what he Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things ,” Benioff said. He is actually a big believer in the power of serendipity, and he said just by having that dialogue, it started him down the road to thinking more seriously about Salesforce’s role in this developing technology.
He said the more he “ve thought about it”, the more he believed that Salesforce could make use of Blockchain. Then suddenly something clicked for him and he saw a style to set blockchain and cryptocurrencies to work in Salesforce.” That’s kind of how it runs and I hope by Dreamforce we will have a blockchain and cryptocurrency answer .”
Benioff is clearly a visionary and says a lot of that comes from simply giving attention as he did where reference is talked to this person in Davos, and recognise an opportunity to expand Salesforce in a meaningful route.” A lot[ these notions] comes from giving attention, listening. There’s new ideas going all the time ,” he said. He recognizes that there are more ideas out there than they can possibly execute, but part of his job is understanding which ones are the most important for Salesforce customers.
Blockchain is the electronic ledger used to way Bitcoin or other digital currencies, but it also has a more general business role. As an irrefutable and immutable record, it can way just about anything of value.
Dreamforce is Salesforce’s enormous annual client meeting. It will be held this year from September 25 -2 8 in San Francisco, and if it all works as schemed, they could be announcing a blockchain product this year.
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