Self-care apps are booming

Millennials may be a bit obsessed with self-care — and it’s beginning to pay off for the makers of self-care and digital wellness apps. According to data from multiple app store intelligence firms, the category is now ensure notable growth. In the first quarter of 2018, the top 10 grossing self-care apps in the U.S. earned $15 million in combined iOS and Android revenue, and $27 million in worldwide revenue, according to Sensor Tower.

The firm also found that the top 10 wellness apps( e.g. mindfulness and meditation) made about 170 percentage more revenue worldwide in Q1 2018 than the top 10 wellness apps did in Q1 2017 across both the App Store and Google Play. In the U.S ., they made about 167 percent more.

However, a big chunk of self-care apps’ revenue is being claimed by merely two apps — Calm and Headspace, both of which focus on mindfulness and meditation. Calm, the top grosser, earned about half the total revenue in the U.S. and worldwide, equating to roughly$ 8 million in the U.S. and $13.5 million worldwide. Combined with Headspace, the two made more than 90 percentage of the top 10 apps’ revenue last quarter.

Apptopia is also reporting a surge in self-care app revenues and installs, but its numbers don’t agree with Sensor Tower data.

Both firms agreed on the top three, however: Calm, followed by Headspace, then 10% Happier: Meditation Daily. Other mindfulness apps is available on both charts, including The Mindfulness App and Stop, Breathe& Think.

The discrepancies may be attributed to how the companies define “self-care” — as it’s not a specific app store category — as well as data quality.

Apptopia also claimed self-care app installs are up year-over-year, with more new self-care apps arriving every year.

Regardless of which firm is closer to actual, the trend is clear: self-care app adoption is booming.

Apple, for example, pegged self-care as one of its top four breakout tendencies for 2017, telling ” never before have we seen such a surge in apps focused specifically on mental health, mindfulness and stress reduction .”

As to why self-care apps are the latest craze, that’s a bit more complicated.

Some experts tell millennials’ employ of the informational resources on the internet increased awareness about self-care in general; others would say the always-on news cycle of the web combined with the depressing nature of social media led to a growing need for self-care tools. And, of course, cynics would argue it’s simply because millennials are more self-absorbed than other generations, and this trendy focus on self-care is the proof.

But there are plenty of other factors beyond that. Millennials married afterwards and were slower to buy homes as a result — that may have led them to have more period to remained self-focused, as they are not able to have had the same set of confusing responsibilities as their parents.( Or the related drainages on their extraneous monies !)

Meanwhile, the stigma around mental illness is also on the decline, which aids a self-care app surge.

However , not all self-care apps are a replacing for traditional mental health care, when it is necessary to more serious matters. Some of the talk therapy apps were found to be ineffective, expensive, inconsistent in the qualifications of care provided and, at worst, potentially dangerous.

For those problems that can’t be meditated away, please still call a doctor or an emergency hotline.

Make sure to visit: CapGeneration.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s