This popular mom vlogger is a drug addict. That matters.

In high school, Tiffany Jenkins was cheerleading captain and student body chairman. Then she became a drug addict .

As a popular student with good grades, Jenkins was scarcely the girl people would vote “most likely to end up strung out on the floor of a jail cell.” But that’s where she ended up in 2012, at the low point of her opioid addiction.

Now five years sober, the mother of two young children has a popular blog, Juggling the Jenkins, where she mixes mom humor with narratives of craving recovery. The unlikely combo has helped her gathering more than a million Facebook adherents in less than a year.