Remember Klout ?
The controversial influencer market services that are purportedly let social media influencers get free stuff is eventually closing its doorways this month.
Perhaps, like me, you’re amazed that Klout is still running in 2018, but time is virtually up. The close will happen May 25 — you have until then to ensure what topics you’re apparently an expert on. The shutdown goes more than four years after it was acquired by social media software company Lithium Technologies for a reported $200 million. The scheme was for Lithium to IPO, but that never happened.
Lithium operates a range of social media services, including products that handle social media marketing campaigns and involvement with customers, and now it has decided that Klout is no longer part of its vision.
” The Klout acquisition provided Lithium with valuable artificial intelligence( AI) and machine learning abilities but Klout as a standalone service is not aligned with our long-term strategy ,” CEO Pete Hess wrote in a short note.
Hess said those apparent AI and ML smart-aleckies will be put to work in the company’s other product lines.
Interestingly, it appears that the EU’s General Data Protection Regulation( GDPR) on data is partially involved here. A Lithium spokesperson told TechCrunch that” the upcoming deadline for GDPR implementation simply expedited our plans to sunset Klout ,” though the primary reason is said to be a new focus on messaging-based services.
The game isn’t solely over. Hess taunted a potential Klout replacement in the form of” a new social impact scoring methodology based on Twitter” that Lithium is apparently planning to release soon. I’m pretty sure someone out there is already guaranteed to bring Klout back on the blockchain and is madly writing up an ICO whitepaper as we speak because that’s how it is these days.
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