Facebook’s future rests on convincing the developing world to adopt Stories. But just because the slideshow format will soon surpass feed sharing doesn’t mean people use them the same way everywhere. So late last year, Facebook sent a team to India to learn what features they’d need to embrace Stories across a variety of local speeches on phones without much storage.
Today, Facebook will start rolling out three big Tales features in India, which will come to the rest of the world soon after. First, to lure posts from users who don’t want to type or have a non-native language keyboard, as well as micropodcasters, Facebook Stories will allow audio posts combining a voice message with a coloured background or photo.
Facebook Stories will get an Archive similar to Instagram Stories that automatically saves your clips privately after they expire so you can go back to check them out or re-share the content to the News Feed. And eventually, Facebook will let Stories users privately Save their clips from the Facebook Camera directly to the social network instead of their phone in case they don’t have enough space.
” We know that the performance and reliability of viewing and posting Stories is extremely important to people around the world, especially those with slower connections” Facebook’s director of Stories Connor Hayes tells me.” We are always working on ways to improve the experience of viewing Stories on all types of connections, and have been investing here — especially on our FB Lite app.”
Facebook has a big opportunity to capitalize on Snapchat’s failure to focus on the international market. Beset by Android engineering problems and initial reluctance to court users beyond U.S. teens, Snapchat left the door open for Facebook’s Stories products to win countries around the world. Now Snapchat has sunk to its slowest growth rate ever, making 191 million daily users despite shrinking in March. Meanwhile, WhatsApp Status, its clone of Snapchat Stories has 450 million daily users, while Instagram Stories has over 300 million.
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