To make Stories global, Facebook adds Archive and audio posts

Facebook’s future rests on convincing the developing world to adopt Stories. But just because the slideshow format will soon surpass feed sharing doesn’t mean people use them the same way everywhere. So late last year, Facebook sent a team to India to learn what features they’d need to embrace Stories across a variety of local speeches on phones without much storage.

Today, Facebook will start rolling out three big Tales features in India, which will come to the rest of the world soon after. First, to lure posts from users who don’t want to type or have a non-native language keyboard, as well as micropodcasters, Facebook Stories will allow audio posts combining a voice message with a coloured background or photo.

Facebook Stories will get an Archive similar to Instagram Stories that automatically saves your clips privately after they expire so you can go back to check them out or re-share the content to the News Feed. And eventually, Facebook will let Stories users privately Save their clips from the Facebook Camera directly to the social network instead of their phone in case they don’t have enough space.

Facebook Stories Archive

” We know that the performance and reliability of viewing and posting Stories is extremely important to people around the world, especially those with slower connections” Facebook’s director of Stories Connor Hayes tells me.” We are always working on ways to improve the experience of viewing Stories on all types of connections, and have been investing here — especially on our FB Lite app.”

Facebook has a big opportunity to capitalize on Snapchat’s failure to focus on the international market. Beset by Android engineering problems and initial reluctance to court users beyond U.S. teens, Snapchat left the door open for Facebook’s Stories products to win countries around the world. Now Snapchat has sunk to its slowest growth rate ever, making 191 million daily users despite shrinking in March. Meanwhile, WhatsApp Status, its clone of Snapchat Stories has 450 million daily users, while Instagram Stories has over 300 million.

Stories are about to surpass feed sharing. Now what ?

https://techcrunch.com/2018/05/02/stories-are-about-to-surpass-feed-sharing-now-what/embed/#?secret=qaeHvnSrwU

As for Facebook Stories, it was initially seen as a bit of a ghost township but more and more of my friends are posting there, in part thanks to the ability to consortium you Instagram Stories there. Facebook Stories has never announced a user counting, and Hayes tells” We don’t have anything to share yet, but performance of Facebook Stories is encouraging, and we’ve learned a lot about how we can build the experience even better.” Facebook is hell-bent on making Tales work on its own app after launching the in mid-2 017, and seems to believe users who find them needless or redundant will come around eventually.

My concern about the global rise of Narratives is that instead of merely recording the biggest highlights of our lives to capture with our telephones, we’re increasingly interrupting all our activities and exiting the present to thrust our phone in the air.

That’s one thing Facebook hopes to fix here, Facebook’s director of Stories Connor Hayes tells me.” Saving photographs and videos can be used to save what you might wishes to post later- So you don’t have to edit or post them while you’re out with your friends, and instead enjoy the moment at the concert and discuss the matter later .” You’re still injecting technology into your experience, though, so I hope we can all learn to record as subtly as is practicable without disturbing the memory for those around us.

Facebook Camera’s Save feature

The new Save to Facebook Camera feature generates a private tab in the Stories creation interface where you can access and post the imagery you’ve stored, and you’ll also find a Saved tab in your profile’s Photos section. Unlike Facebook’s discontinued Photo Sync feature, here you’ll choose to save imagery one at a time. It will be a big help to users lacking free space on their phone, as Facebook says many people around the world have to delete a photo simply to save a new one.

Facebook wants to encourage people to invest more time decorating Narratives, and learned that some people want to re-live or re-share their clips that expire after 24 hours. That’s why its constructed the Archive, a hedge against the potentially short-sighted tendency of ephemerality.

On the team’s journey to India, they heard that photos and videos aren’t always the easiest way to share. If you’re camera-shy, have a low-quality camera, or don’t have cool scenes to capture, audio posts could get you sharing more. In fact, Facebook started testing voice clips as feed status updates in March. “With this week’s update, you will have options to add a voice message to a colorful background or a photo from your camera gallery or saved gallery. You can also add stickers, text, or doodles” tells Hayes. With 22 official languages in India and over 100 spoken, recording voice can often be easier than typing.

Facebook Audio Stories

Some users will still detest Narratives, which are getting more and more prominence atop Facebook’s feed. But Facebook can’t afford to retreat here. Stories are social media bedrock — the most full-screen and immersive content medium we can record and devour with only our telephones. Facebook CEO Mark Zuckerberg himself said that Facebook must make sure that” ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing changes to Tales, that could hurt our business .” That means Facebook Stories requires India’s hundreds of millions of users.

There will always be room for text, yet if people want to achieve an emotional impact, they’ll eventually wade into Storytelling. But social networks must remember low-bandwidth users, or we’ll merely get windows into the developed world.

For more on Facebook Stories, check out our recent coverage :

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