Instagram is jumping into the time well spent movement, following the unveiling of Google’s new period management controls last week. Code buried in Instagram’s Android app discloses a” Usage Insights” feature that will show users their “time spent”. It’s not exactly clear whether this is gonna be your total time spent in Instagram ever, which could be a pretty scary number to some users, or within some shorter time frame like a day, week, or month. Instagram has also prototyped a new commenting interface with a row of quick-add emojis and an@ button for tagging friends.
[ Update 5:30 pm: Instagram CEO Kevin Systrom has now tweeted a link to this article with a confirmation that Instagram is building this Usage Insights feature.” It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram- any time should be positive and intentional . . . Understanding how period online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility severely .” This article has been updated to reflect the confirmation.
It sounds like Instagram is willing to endure a potential reduction in usage and ad positions to be serve the mental health of its community. That’s an admirable pledge, and we’ll assure what degree of transparency Instagram rolls out.]
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