Holy shirt: Balenciaga is selling a ‘T-shirt shirt’ for $1,290

The item, which is just a T-shirt with a sleeved shirt draped on top of it, is the style homes latest attention-seeking design.

It’s the perfect gift for the man who has everything except, perhaps, self-respect: Balenciaga’s” T-shirt Shirt “. As the name suggests, the piece, which is part of the luxury’s way house’s Fall’ 18 collect, is a T-shirt with a shirt draped on top of it. You can get your hands on one for merely $1,290( PS974 ). That might seem like a lot but remember you’re getting a T-shirt and a shirt, it’s basically buy one get one free.

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Balenciaga are the masters of convincing their customers to part with large amounts of their fund while inducing them look ridiculous. Ever since creative director Demna Gvasalia took the helm of the Spanish style brand, they seem to have been trolling us mercilessly with fashion that’s designed to go viral.

Their $2,000 Ikea-inspired pouch built waves on the internet last year, as one imagines it was designed to do. Ikea even put under a tongue-in-cheek guidebook helping you tell a genuine, 99 cent, Frakta bag from a luxury imposter: apparently if it rustles, it’s real.

The
The Balenciaga Carry Shopper bag, left ($ 2,150 ); the Ikea Frakta bag, right ($ 0.99 ). Composite: Balenciaga/ Ikea

Then there was Balenciaga x Crocs, released unto the world at Paris Fashion Week last year. Despite costing $850 and looking like the latter are designed by a preschooler, the Balenciaga platform crocs sold outbefore they were officially for sale.

Balenciaga
Balenciaga x Crocs. Photo: Balenciaga

The danger of building clothes based around simple comedy is it’s easy for counterfeiters to copy your work. Some online have already been getting creative 😛 TAGEND

Mike (@ AH_Mike)

Hey @BALENCIAGA,

I just made my own Double Shirt and it didn’t expense thousands of dollars! pic.twitter.com /8 daWqAGy7C

May 28, 2018

(@ electrawaves)

catch me on the runway pic.twitter.com/ FAFZHvZcHf

May 28, 2018

Trolling the manner world seems to be working out well for Balenciaga: last week the chief executive of Kering, a global luxury group that manages the likes of Alexander McQueen, Saint Laurent, and Gucci, used to say Balenciaga was the fastest growing brand within its group. They attributed this growth to men and young millennials most of whom, one imagines, aren’t actually buying the more outlandish items like T-Shirt Shirts but Balenciaga’s more down-to-earth designs. Like the $ 915 black leggings or the $395 leather billfolds with” leather billfold” stamped on the front- only marginally more sensible.

Make sure to visit: CapGeneration.com

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