This beer’s packaging isn’t hurting turtles, it’s feeding them.

The ocean is in crisis.

I don’t mean to start this on a down note, but let’s be real for a second: There are real problems swirling underneath the waves. Not only are the water getting warmer and the Great Barrier Reef losing coral, but nearly 8 million tons of plastic are dumped in the water on an annual basis. And that’s hurting the beasts that live down where it’s wetter. According to recent research, sea animals from birds, to turtles, to whales regularly feed upon plasticbecause it smells like food. That’s not good for them.

Here’s what it would feel like for a human:

Here’s the issue, though: Brine is the first company to utilize these rings. And while they’re popping up in stores all over Florida — Publix, Total Wine& More, ABC Fine Wine and Spirits — they’ve still got a long way to go. According to a news release, E6PR is working to bring the packaging to other breweries across the country, though it hasn’t exposed which ones yet. But the eco rings are sure to grow in popularity( and drop in price ?) as it becomes more apparent how important it is for us to save our oceans.

And I’m sorry, but have you assured a sea turtle lately? They’re majestic AF and we should be doing everything we can to protect them. If that entails reusing water bottles , not hurling garbage on the beach, and being more conscious of how much plastic we buy in general, it’s worth it.

Image by Tarik Tinazay/ AFP/ Getty Images.

Make sure to visit: CapGeneration.com

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