The reality TV star met with the US president to discuss prison reform, and wore the playful French brand for the occasion. Was she trolling Trump or making a bigger statement?
It was always too big an ask for Kim Kardashian-West- an entrepreneur, influencer and occasional campaigner who has built considerable financial, social and cultural capital on the back of publicity- to wear something unremarkable for Wednesday’s meeting with Donald Trump at the White House.
But few would have been able to predicted she would wear a black suit by the French style house, Vetements, with the brand’s name sewed across her crotch, only visible above the top of Trump’s desk in the Oval office.
Crotch-logo aside, the label is a savvy option. Vetements is a hip way collective, overseen by Demna Gvasalia, a Georgian decorator who is well known within the industry for creating meme-friendly clothes at amazingly high prices, heavily imbued with irony. Simply as his famous 2016 DHL T-shirt seemed to be a comment on global capitalism but went viral as an image, the choreographed image of Trump and Kardashian-West behind Trump’s always-empty desk will likely do the same.
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