YouTube will remove ads and downgrade discoverability of channels posting offensive videos

After barring Logan Paul so early from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it’s prepared to level on any creator that starts to post videos that are harmful to spectators, others in the YouTube community, or advertisers.

As it has done with Paul( on two occasions now ), the site said it will eliminate monetization alternatives on the videos, specifically access to advertising programs. But on top of that, it’s added in a twisting that will be particularly impactful bearing in mind the fact that a lot of a video’s popularity rests on it being discoverable 😛 TAGEND

“We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next, ” Ariel Bardin, Vice President of Product Management at YouTube, writes in a blog post.

The full listing of steps, as outlined by YouTube :
1. Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original .
2. Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including inventor supporting and access to our YouTube Space .
3. Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next .

The changes are significant not just because they could really hit inventors where it hurts, but because they also point to a real switching for the platform. YouTube has long been known as a home for edgy videos filled with pranks and potentially offensive content, made in the name of comedy or freedom of expression.

Now, the site is turning over a new leaf, employing a large squad of human curators and AI to track the content of what’s being posted, and in cases where videos autumn afoul of YouTube’s advertising guidelines, or pose a threat to its wider community, they have a much bigger chance of falling afoul of YouTube’s rules and getting dinged.

“When one creator does something particularly blatant–like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates brutality, or sensationalizes the ache of others in an attempt to gain views or subscribers–it can cause lasting damage to the community, including viewers, creators and the outside world, ” writes Bardin. “That damage can have real-world repercussions not only to users, but also to other inventors, leading to missed creative possibilities, lost revenue and serious harm to your subsistences. That’s why it’s critical to ensure that the actions of a few don’t impact the 99.9 percent of you who use your channels to connect with your fans or construct prospering businesses.”

The moves come at a time when the site is making a much more concerted effort to raise the overall quality of what is posted and shared and viewed by millions of people every day, after recurred accusations that it has facilitated a range of bad actors, from people peddling propaganda to influence elections, to those who are posting harmful content aimed at children, to simply permitting cruel, tasteless and unusual videos to get posted in the name of comedy.

The issue seemed to reach a head with Paul, who posted a video in Japan in January that featured a suicide victim, and has since followed up with more questionable content presented as innocuous fun.

As I pointed out earlier today, even though he makes hundreds of thousands of dollars from ads( the exact amount is unknown and has only been estimated by different analytics companies) removing ads was only a partial sanction, since Paul monetizes in other styles, including merchandising. So it’s interesting to see YouTube adding more details and ways of sanctioning inventors, that will reached at their very virality.

As in the case of Paul, YouTube stresses that the majority of creators on its platform will not are influenced by today’s proclamation because their content is not on the wrong side of acceptable. These kinds of sanctions, it said, will be applied as a last resort and will often not be permanent, but will last until the creator removes or alters content. It will be worth watching how and if this impacts video content overall on the platform.

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YouTube suspends ads on Logan Pauls channels after recent pattern of behavior in videos

More problems and controversy for Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Google’s video platform today announced that it would be pulling advertising temporarily from his video channel in response to a “recent pattern of behavior” from him.

This is in addition to Paul’s suspensions from YouTube’s Preferred Ad program and its Originals series, both of which have been in place since January; and comes days after YouTube’s CEO promised stronger enforcement of YouTube’s policies use a mix of technology and 10,000 human curators.

Since coming online again after a one-month break from the service in the wake of the Japanese video, in addition to the usual( asinine) content of his videos, Paul has tasered a rat, indicated swallowing Tide Pods, and, according to YouTube, intentionally tried to monetize a video that clearly infringed its guidelines for advertiser-friendly content( we’re asking if we can get a specific reference to which video this might be — they all seem fairly offensive to me, so it’s hard to tell ).

“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels, ” a spokesperson said to TechCrunch in an emailed statement elaborating on the Tweet. “This is not a decision we attained gently, however, we believe he has exhibited a pattern of behavior in his videos that induces his channel not only unsuitable for advertisers, but also potentially damaging to the broader inventor community.”

Yesterday, during a series of “Fake News” hearings in the U.S. led by a Parliamentary committee from the UK, YouTube’s global head of policy Juniper Downs said that the company had detected no evidence of videos that pointed to Russian interference in the Brexit vote in the UK, but the platform continues to face a lot of controversy over how it vets content on its site, and how that content subsequently is used unscrupulously for financial gain.( YouTube notably was criticised for taking too long to react to the Japanese video that started all of Paul’s ache .)

This is a contagion problem for YouTube: not only do situations like his damage public perception of the service — and potentially have an impact on viewership — but it could impact how much the most premium brands choose to invest on ads on the platform.

Interestingly, as YouTube continues work on ways of improving the situation with a mix of both machine learning and human approaches, it appears to be starting to reach beyond even the content of YouTube itself.

The Tide Pod suggestion came on Twitter — Paul wrote that he would swallow one Tide Pod for each retweet — and appears to have since been deleted.

Generally, YouTube reserves the right to hide ads on videos and watch pages — including ads from certain advertisers or certain formats.

When a person builds especially serious or repeated violations, YouTube might choose to disable ads from the whole channel or suspend the person from its Partner program, which is aimed at channels that reached 4,000 watch hours in 12 months and 1,000 subscribers, and lets the creators make money from a special tier of ads and via the YouTube Red subscription service.( This is essentially where Paul has fallen today .)

Since YouTube is wary of getting into the censorship game, it’s leaving an exit road open to people who choose to post controversial things anyway. Posters can turn off ads on individual videos. From what we understand, Paul’s channel and videos will get reevaluated in coming weeks to see if they meet guidelines.

It’s not clear at all how much Paul has made from his YouTube videos. One calculate sets his YouTube ad revenue at between $ 40,000 and $630,000 per month, while another puts it at $270,000 per month( or around $3.25 million/ year ). To note, he’d already been removed from the Preferred program and the Originals program, so that would have already dented his YouTube income.

And you have to ask whether suspending ads genuinely fixes “the worlds biggest” content issues on the platform. While an advertising suspension might entail a loss of some revenue for the inventor, it’s not really a perfect solution.

Logan Paul, as one example, continues to push his own merchandise in his videos, and as a high-profile figure who has not lost his whole fan base, he will still get millions of views( and maybe more now because of this ). In other terms, the originally contravening content( and a viable business model) is still out there, even if it doesn’t have a YouTube monetizing element attributed to it.

On the other hand, SocialBlade, one of the services analytics on YouTube inventors , notes that Paul’s opinions have dropped 41 percent, and subscribers are down 29 percentage in the last month, so maybe there is a god.

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Logan Paul returns to YouTube with a video about suicide prevention

Logan Paul, the YouTuber who sparked a public backlash three weeks ago after posting a video in Japan’s “suicide forest, ” has returned to the platform. In his first post back, he published a video focused on suicide and self-harm prevention.

Paul first observed himself in difficulty when, in early January, he posted a video titled “We detected a dead body in the Japanese Suicide Forest.” The video, which proved a suicide victim with merely the face blurred out, was viewed more than six million times before it was taken down. In it, Paul jokes about the body and seemingly approaches the subject of suicide with an unacceptable levity.

The internet’s reaction was fiercely negative.

Paul apologized, saying he got caught up in the moment and meant to raise awareness for suicide and suicide prevention.

He also said he’d be taking a break from YouTube to reflect.

In the working day that followed, YouTube removed Paul from the Google Preferred ad program and suspended work on his originals. YouTube is also to blame for the controversy, as the platform allowed for the video to go live and sit on the internet after it passed through YouTube’s moderation screening.

In the new video, Paul interviews a survivor of a suicide try, as well as the director of the National Suicide Prevention Lifeline, and pledges to donate$ 1 million to suicide prevention.

You can check out the video yourself below.

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YouTube drops Logan Paul from Google Preferred and puts his Originals on hold

YouTube has taken further action against social media superstar Logan Paul, falling the vlogger from its Google Preferred program, which is meant to be a mark of trust to signal to advertisers they can rely on these media inventors to make higher-quality content.

After Paul posted a video of a dead body he filmed hanging from a tree in Japan’s colloquially titled “suicide forest, ” it’s no amaze that YouTube and Google would want him out of its Preferred program. Paul isn’t cut off from all ad benefits on YouTube, however, and can still use the YouTube Partner Program to monetize videos.

The consequences of Paul’s grievous mistake in judgement don’t objective there, however: the YouTuber won’t be featured in the fourth season of the YouTube Red scripted original “Foursome, ” the company said, and any of his other upcoming Originals projects are on hold for the time being, with their ultimate fate still to be determined.

YouTube’s prior action against Paul following his sin include receiving a strike for his violation of its posted community guidelines, as well as releasing a statement about how its decision to pull the video was in keeping with its policies.

Paul announced following the controversy that he was taking some time away from his practice of posting daily vlogs, and his last video on YouTube was his apology post to spectators, which was published a week ago.

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