Tailor Brands, a startup that automates parts of the branding and marketing process for small and medium-sized companies, announced this morning that it has raised $15.5 million in Series B funding.
CEO Yali Saar has said the company sits at the intersection of design and machine learning. The notion is to create technology that understands the best practises of logo design, copywriting and social media strategy.
It’s the automated design that’s most immediately eye-catching, and that’s the big feature highlighted on the Tailor Brands website. You’ll need to pay to get access to high-quality image files, but before that, you can actually try creating a logo for free, only by entering some basic information about your company and identifying the designs you prefer.
Related: What do you guys think of the new TechCrunch logo?
Tailor Brands, which launched at TechCrunch’s Startup Battlefield in 2014, said the technology has already been used to create 45 million logos. The company says it had 3.86 million clients last year, and is adding half a million new businesses to the platform each month.
The new funding was led by Pitango Venture Capital Growth Fund and British Armat Group, with participation from Disruptive Technologies and Mangrove Capital Partners. The company has now created a total of $20.6 million and says it will use the money to expand globally, add more languages and introduce more tools to its full branding suite.
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