YouTube suspends ads on Logan Pauls channels after recent pattern of behavior in videos

More problems and controversy for Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Google’s video platform today announced that it would be pulling advertising temporarily from his video channel in response to a “recent pattern of behavior” from him.

This is in addition to Paul’s suspensions from YouTube’s Preferred Ad program and its Originals series, both of which have been in place since January; and comes days after YouTube’s CEO promised stronger enforcement of YouTube’s policies use a mix of technology and 10,000 human curators.

Since coming online again after a one-month break from the service in the wake of the Japanese video, in addition to the usual( asinine) content of his videos, Paul has tasered a rat, indicated swallowing Tide Pods, and, according to YouTube, intentionally tried to monetize a video that clearly infringed its guidelines for advertiser-friendly content( we’re asking if we can get a specific reference to which video this might be — they all seem fairly offensive to me, so it’s hard to tell ).

“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels, ” a spokesperson said to TechCrunch in an emailed statement elaborating on the Tweet. “This is not a decision we attained gently, however, we believe he has exhibited a pattern of behavior in his videos that induces his channel not only unsuitable for advertisers, but also potentially damaging to the broader inventor community.”

Yesterday, during a series of “Fake News” hearings in the U.S. led by a Parliamentary committee from the UK, YouTube’s global head of policy Juniper Downs said that the company had detected no evidence of videos that pointed to Russian interference in the Brexit vote in the UK, but the platform continues to face a lot of controversy over how it vets content on its site, and how that content subsequently is used unscrupulously for financial gain.( YouTube notably was criticised for taking too long to react to the Japanese video that started all of Paul’s ache .)

This is a contagion problem for YouTube: not only do situations like his damage public perception of the service — and potentially have an impact on viewership — but it could impact how much the most premium brands choose to invest on ads on the platform.

Interestingly, as YouTube continues work on ways of improving the situation with a mix of both machine learning and human approaches, it appears to be starting to reach beyond even the content of YouTube itself.

The Tide Pod suggestion came on Twitter — Paul wrote that he would swallow one Tide Pod for each retweet — and appears to have since been deleted.

Generally, YouTube reserves the right to hide ads on videos and watch pages — including ads from certain advertisers or certain formats.

When a person builds especially serious or repeated violations, YouTube might choose to disable ads from the whole channel or suspend the person from its Partner program, which is aimed at channels that reached 4,000 watch hours in 12 months and 1,000 subscribers, and lets the creators make money from a special tier of ads and via the YouTube Red subscription service.( This is essentially where Paul has fallen today .)

Since YouTube is wary of getting into the censorship game, it’s leaving an exit road open to people who choose to post controversial things anyway. Posters can turn off ads on individual videos. From what we understand, Paul’s channel and videos will get reevaluated in coming weeks to see if they meet guidelines.

It’s not clear at all how much Paul has made from his YouTube videos. One calculate sets his YouTube ad revenue at between $ 40,000 and $630,000 per month, while another puts it at $270,000 per month( or around $3.25 million/ year ). To note, he’d already been removed from the Preferred program and the Originals program, so that would have already dented his YouTube income.

And you have to ask whether suspending ads genuinely fixes “the worlds biggest” content issues on the platform. While an advertising suspension might entail a loss of some revenue for the inventor, it’s not really a perfect solution.

Logan Paul, as one example, continues to push his own merchandise in his videos, and as a high-profile figure who has not lost his whole fan base, he will still get millions of views( and maybe more now because of this ). In other terms, the originally contravening content( and a viable business model) is still out there, even if it doesn’t have a YouTube monetizing element attributed to it.

On the other hand, SocialBlade, one of the services analytics on YouTube inventors , notes that Paul’s opinions have dropped 41 percent, and subscribers are down 29 percentage in the last month, so maybe there is a god.

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These apps will help you keep your New Years resolutions

Almost half of Americans make New Year’s resolutions. Far fewer stick to them .~ ATAGEND

“Losing weight” and “exercising more” are among the most popular goals. A sizeable percentage of Americans also aim to “be a better person.”

TechCrunch reviewed apps that are designed to help people stay on track with these plans. Here are a few that will help you remain focused in 2018.

8fit

8fit

There are countless fitness and diet apps. But if you’re looking for a new one, 8fit is worth checking out. Whether you want to “lose fat” or “gain muscle mass, ” 8fit lets you track specific fitness aims. There are workout videos for yoga and tabata. It’s soon adding videos to target your core and limbs. You can also log exercises and sync steps with Apple Health. 8fit additionally has a diet segment, for monitoring what you feed. Whether you’re vegetarian or looking to avoid carbs, there are plenty of options suitable for various diets. 8fit will assist you build a customized meal scheme, complete with recipes. The basic app is free and available on both iOS and Android. Users are charged$ 5 per month for 8fit Pro, with added functionality. The app is currently ranked #10 in the health& fitness category on Apple’s App Store.

Done

Done

Regardless of what your resolves are, this app will help you get it done. The aptly named “Done, ” lets you set your own goals and get reminders. Done charts your advance, so you can see how you performed this week or this month. The data is exportable and can be backed up by Dropbox. The beauty of the app is the simplicity. Another similar one is Habit List .( It actually helped me maintain my fitness resolving last year !) I also use iHydrate, but that’s just for water-tracking. Done is free and available on iOS.

ShareTheMeal

sharethemeal

Forget self-improvement, what about helping others? ShareTheMeal is an app created by the United Nations World Food Programme to help children in poverty. For just 50 pennies, the app will let you feed small children for a day. Or for $15, you can feed the child for a month. Whether its Syrian refugees or kids in Haiti, ShareTheMeal will let you decide which region your food is going to. You can also spread the word about the program, by using the app to share photos of your snacks on social media. Over 18 million dinners have been donated so far. The app itself is free and available on both iOS and Android.

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Apple apologizes for not telling customers iPhones with older batteries would slow over time

Apple has today posted a letter on its website and a technical article in its Knowledge Base apologize for not being more transparent about how it deals with performance on iPhones with older batteries. Last week, Apple issued a statement that made it clear that changes it made a year ago were indeed slowing down the maximum performance of iPhones with older batteries.

It will now also offer a battery replacing for older devices affected for a reduced $29.

“We’ve been hearing feedback from our clients about the way we are dealing with performance for iPhones with older batteries and how we have communicated that process, ” the letter reads. “We know that some of “youre feeling” Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.”

Apple is now apologizing for not being clearer about how the changes it made to eliminate sudden shutdowns of iPhones would affect iPhone performance. When I published my piece on this last week, even though I clearly, and forcefully , noted that Apple must be more transparent with its users on this issue, readers were incensed over the fact that a long-held conspiracy theory appeared to be confirmed. Apple was slowing down old iPhones and the reason didn’t matter. It is clear that some people will still feel that the reason Apple is giving here is not enough, which is understandable given the intense passion people have for their telephones and how much they use them.

Interestingly, Apple says that it has attributed feedback about iPhone slowness to the process of updating to a new operating system and some bugs that were obviously present in iOS 11 that caused slowdowns.

“Over the course of this fall, we began to receive feedback from some users who were find slower performance in certain situations, ” Apple says. “Based on our experience, we initially guessed this was due to a combination of two factors: a normal, temporary performance impact when upgrading the operating system as iPhone installs new software and updates apps, and minor glitches in the initial release which have since been fixed.”

Apple says that it now believes, in addition to these other factors, that slower older iPhones are also being negatively affected by aged batteries which trigger their power smoothing.

“We now believe that another contributor to these user experiences is the continued chemical aging of the batteries in older iPhone 6 and iPhone 6s devices, many of which are still operating on their original batteries.”

A year’s worth of issues with no reason given from Apple on this also builds it difficult for the company to re-build trust with its users. It’s much easier to be as transparent as possible up front about complex technical fixes than it is to try to explain the adverse effects of those fixings afterward. That’s a repercussion Apple will have to live with.

Google launches three new photography apps for testing experimental technology

Google today is launching a trio of new photo apps- a part of new series of what it has dubbed photography “appsperiments.”( Get it? Ha ha .) The apps, some of which are available on both the iOS App Store and Google Play, dedicate Google a route to test out more experimental features to see how users respond, the company explains in an announcement on its Google Research blog.

The apps involve a number of technologies now in development at Google, including those focused on object recognition, person segmentation, stylization algorithm, efficient image encoding and decoding technologies, Google says.

Specifically, the three apps in question are called Storyboard, Selfissimo !, and Scrubbies.

The first, Storyboard, turns videos into single-page comic layouts on your device. Turning photos into images inspired by art- including comic book art- is something that grew popular with the launching of the A.I.-powered editing app Prisma. While that company has more recently shifted focus to b2b, its customer app still ranks in the top 150 in the Photo& Video category on the App Store. But attention for this sort of creative photography has waned a bit. Perhaps turning it on for video could bring it back to the spotlight again?

Storyboard is a new take on those art-inspired photo effects apps. Instead of turning a photo into comic book art, it automatically selects interesting frames from a video then lays them out using one of six visual styles.

Storyboard is Android-only for now.

The second app, Selfissimo !, is designed for selfies, as the name implies.

In this case, the app is an automated selfie photographer that takes black and white photos of you every time you pose. Whenever you stop moving, a new photo is taken. The end result is a contact sheet of photos- like you’d have from a real photoshoot.( But hey, Google, c’mon, we need more than only B& W photos here !)

This one is available on both iOS and Android.

The third, Scrubbies, is designed for video. This app lets you change the velocity and direction of video playback to generate looping videos. Instead of looping apps like Instagram’s Boomerang, Scrubbies has you go hands-on. You actually swipe on the video itself to “remix” it. Google describes this process as “scratching it like a D.J.” One thumb plays the video, while two thumbs captures the playback for you to save and share.

Scrubbies is iOS-only.

This is not the first time Google has launched experimental photography apps.

Google researchers developed Motion Stills to construct iOS’s Live Videos less shaky, then brought a variation of that app to Android to offer a new recording experience for shooting sharable clips. This same Live Photo editing technology was also baked into the main Google Photos app, after some initial testing.

That means it’s possible that- if all goes well with the new app experiments- the features they offer could eventually making such a route to Google Photos, as well.

Google also hinted that these three apps may be the first of many exams to- the company tells us they’re the “first installment” in a series of “appsperiments.”

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YouTube is launching its own take on Stories with a new video format called Reels

Even YouTube is adding Stories. The popular format introduced by Snapchat, then adopted by Instagram, Skype, Facebook, Messenger and even some dating apps, is now stimulating its route to YouTube as a new feature the company is calling “Reels.” To be clear, Reels is YouTube’s spin on Stories , not an exact copy. And Reels won’t live at the top of the app, as Narratives do on Instagram- instead, they’ll appear in a brand-new tab on a creator’s channel.

The launch of the Reels beta was mentioned briefly in an announcement today about the expansion of YouTube Community tab to all creators with over 10,000 subscribers.

We asked YouTube for more details on Reels, which will soon be introduced into beta for a handful of creators for feedback and farther testing.

The company tells us the idea with Reels is to introduce a new video format on YouTube that lets creators express themselves and engage fans without having to post a full video.

Instead, creators stimulate new Reels by shooting a few quick mobile videos of up to 30 seconds each, then adding filters, music, text and more, including new “YouTube-y” stickers.

And unlike Narrative on other platforms, YouTube inventors can attain multiple Reels and they won’t expire.

Below is what Reels will look like for creators at launching, but be aware that the format could change ahead of a public release.

For video spectators, Reels may not mar the experience the route the addition of Stories did on Messenger or Facebook, where they weren’t as welcome.

Since Reels are posted to a separate tab on the creator’s channel, similar to Community itself, spectators could choose to go watch these new videos or not.

But if users engage with Reels, then YouTube will take that as a signal that you’d like to see them more often. That could trigger their appearance on the viewer’s YouTube home page as recommendations, YouTube tells us.

The arrival of Reels is one of a handful of changes for YouTube and YouTube Community, the social platform launched last autumn as a new route for video inventors to engage their fan base. A mini social network within YouTube’s larger social network, Community lives on a creator’s channel in its own tab, allowing them to share updates using text, photos, GIFs, polls, and more.

The audience can then thumbs up or down the content, as they do videos, and comment on the posts.

Also new to Community is a change to how posts work and are displayed to viewers. Now, a creator’s most engaged viewers will see Community posts in their Home feed upon YouTube, even if they’re not subscribed to the channel.

YouTube says notifications are also now optimized so fans aren’t spammed with every new Community post.

Community was initially launched into beta with only a handful of YouTube creators, including John& Hank Green, AsapSCIENCE, The Game Theorists, Karmin, The Key of Awesome, The Kloons, Lilly Singh, Peter Hollens, Rosianna Halse Rojas, Sam Tsui, Threadbanger, and Vsauce3.

Today, YouTube detailed how some of its testers have been using Community so far. For instance, Grav3yardgirl use Community to ask fans to pick what to unbox next; Lele Pons posted GIFs that serve as a trailers for her upcoming videos; Kevin Durant shares photos on NBA gameday. And some have utilized it send traffic to different channels, and other purposes.

YouTube did not say when Reels will arrive in beta, how long until it’s publicly available, or which creators will receive the format first.

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Facebooks Workplace, now at 30,000 orgs, adds Chat desktop apps and group video chat

It’s been once year since Workplace, Facebook’s social network designed specifically for businesses and other organizations, came out of beta to take on the likes of Slack, Atlassian, Microsoft and others in the world of enterprise cooperation. Now, with 30,000 organizations utilizing Workplace across some 1 million groups( more than double the figures Facebook published April ), Facebook is stepping on the gas again.

Today, the company is releasing a desktop app for Workplace Chat, with new features like screen sharing and, in coming months, group video chat, which will let people make virtual “rooms” of up to 50 people for interactive video seminars. Previously, the video is available in Workplace were limited to live video broadcasts and one-to-one video conversations.

Alongside the new apps and features, Facebook is also updating the overall design of Workplace to simplify the interface and make it consistent across Android, iOS, desktop and web 😛 TAGEND

This video shows the iPhone Xs crazy app switching swipe

The iPhone X is about to be released, and somehow, either officially sanctioned or otherwise, a handful of videos have appeared indicating different functions of the device. What follows is a short video presenting the novel way users will switch apps on the iPhone X.

Since the iPhone X does not have a home button, Apple technologists had to rework several control schemes including switching between apps. On an iPhone with a home button, users would double tap the button, causing iOS to switch to a card-like opinion of the running apps. Users would then swipe between them. But on the iPhone X, the user interaction is a bit more native.

The video above shows that to switch apps on the iPhone X users need to create an archway while swiping on the home screen. This causes the running app to be pushed aside and the previous operating app to take it’s place. It’s a carousel of apps.

This isn’t the only way to switch between apps though. If a user swipes up on the home screen, it pulls a screen similar to that found on Home Button-equipped iPhones( and the Palm Pre ).

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Apple would like to remind the FCC that it cant activate imaginary FM radios that iPhones dont have

Apple responded today to FCC Commissioner Ajit Pai, who issued a statement that “urged” Apple to activate the FM chips that he claimed are in iPhones in the name of public safety. The recent hurricanes Harvey, Irma and Maria were the hooking for the reasoning. The only problem? Apple hasn’t even included FM radio chips in iPhones since the iPhone 6s.

That’s right, Pai called on Apple to activate radios that don’t even exist.

As John Gruber astutely points out, the statement has the stink of trying to switching blamed or attention off of the FCC’s own response and readiness issues. Pai has been banging the drum for months now and it’s been a talking phase of the NAB for years. When ostensibly asked for remark by Bloomberg, National Association of Broadcasters spokesman Dennis Wharton said “The notion that Apple or anyone else would block this type of information is something that we find fairly troubling.”

Again, the radios do not exist in iPhones and haven’t for over a year now. It’s important to note here that the FCC must test all radio devices thoroughly before they are eligible for sale in the US. It is very likely that the FCC already knew that the FM radio was not present in new iPhones. It’s also worth noting that there is no regulation that says any telephone manufacturer must do this — which is why there is a shaming campaign going on relating to the Chairman of the FCC and a radio broadcasting organization to get Apple to enable radios that it does not possess so that more devices are able to obtain radio.

I ran and asked Apple about it and they said, very clearly, that iPhone 7 and iPhone 8 do not have FM radio chips in them at all. Here’s the statement.

Apple cares deeply about the safety of our users, especially during times of crisis and that’s why we have engineered modern security solutions into our products. Users can dial emergency services and access Medical ID card information immediately from the Lock Screen, and we enable government emergency notifications, ranging from Weather Advisories to AMBER alerts. iPhone 7 and iPhone 8 models do not have FM radio chips in them nor do they have antennas designed to support FM signals, so it is not possible to enable FM reception in these products.

I understand that’s true of the iPhone X as well, by the way.

The response from Apple came in earlier today but I still had some questions about this so I did some poking around. The chips that Apple use for its radio comms are actually fairly easy to identify once you’ve opened the occurrence. That has attained it easy for those who do teardowns to figure out what parts from Intel or Broadcom or whoever Apple is using in iPhone 8. Running purely off of that information it could be easy to assume that a certain part number is identical to other portions that are used in phones like the Samsung Galaxy S8.

But that’s not true at all in the case of Apple. Even if a part seems to be the spitting image, for example, of a Broadcom BCM4 357, it is assuredly not. Apple does not buy off the shelf parts and never has. It works closely with manufacturers to get the exact specifications it needs based on the capabilities it wants. Even though parts may appear very, very similar to those used in other phones, they are usually not.

The FM block is simply not there in current iPhone radio chips. It may look the same but it’s not on the chip at all. Broadcom would need to re-spin the chip to add the stuff Apple would need back in. They’d also require, of course, to connect it up( which it never was even in the older phones) and build in an antenna and change its WiFi chip and add back in a headphone jack to use the headphones as an antenna.

Which brings us to a final point: Apple have in fact not had workable FM radios in iPhones in a very, very long time. Much further back than the iPhone 7. Even when the FM modules were included in the chip, “theyre not” connected, had no antennas and no supporting was built in to other radio components. Basically, Apple can’t switch on the FM radio in the iPhone 7, iPhone 8 and iPhone X because they don’t exist. And it can’t switch on many older FM radio chips because the iPhone’s hardware simply are not in favour of it.

We’ve reached out to the FCC to see if they’re aware of any of this. No reaction yet.

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LinkedIn opens video uploads to all as part of a bigger video push

Video is the name of the game in social networking: sites like Facebook and Twitter have been doubling down on the medium in recent years to drive more traffic and engagement from users, and also as a platform to snare more premium ad away from traditional television broadcasters; Snapchat set video at the core of its services from Day One.

Now Microsoft-owned LinkedIn is hoping to muscle in on the party with its own video strategy. Today the social networking site for the working world is launching a new feature to let any user upload a video to the site, via LinkedIn’s iOS or Android mobile app.

The idea will be to let users create videos that highlight their professional work: projects that have been finished or are in progress; product demonstrations; and other work-related videos that highlight what you do. It appears and feels very much like a video launch for the non-Snapchat situate. For those who might not know where to start but think it might be a good notion to upload some video, LinkedIn has taken the very un-Snapchatty route of providing some direction and pointers.

The feature getting announced today isn’t entirely new: the company started a limited release of it earlier this year. Early evidence seems to point to video doing just what LinkedIn hoped it would: so far, videos from the limited release are already get shared 20 times more than any other content. Before that, there were other dabbles in video: last year, LinkedIn launched a Quora-style Q& A service with influencers on the site that marked its first foray into moving pictures.

Launching user-generated video is a long time coming, but for the 500 million of us who use LinkedIn, being late isn’t too much of a surprise.

LinkedIn hasn’t been known as the fastest moving of social networks over the years. Run a short Google search on the words “LinkedIn” and “finally” on TC or across the wider web and you can see the story of how it was late( r) to the party on mobile( Android, iPad and later devoting more parity to the mobile and web experiences ), on other advanced features for users to communicate and share news, on targeting the developing world and more.

“We have been focused on expanding the ways members can create and share professional content, ” a spokesperson told me in response to my questions about why it has taken so long to launch a video product. “As we did with the ability to publish, we wanted to take a thoughtful approach to introduce video creation to the LinkedIn platform in a way that it adds to the intake experience, and fits seamlessly with how our members post, share and discover.”

But now that the ball has gotten rolling, what is interesting to me is to consider how LinkedIn might evolve the product, and just how it could fit into what it has built and wants to develop in the future.

Key to that is launching live video.

Earlier this year, LinkedIn quietly hired a product director from Facebook Live called Peter Roybal, who is heading up the video service. Roybal reports to Pete Davies, who joined LinkedIn when the company last year quietly acquired his startup Run Hop, and now oversees all of LinkedIn’s content and publishing. The fact that Roybal had been involved with FB Live — the mammoth social network’s own live broadcasting platform — is a strong sign of where LinkedIn hopes to take its own video offering.

Live video is an obvious and natural complement to what LinkedIn has already been developing on its platform in areas like education, company profile pages, recruitment and professional networking.

In education, after buying Lynda.com for $1.5 billion, LinkedIn has created a site called LinkedIn Learning, which offers online courses both for individuals and companies training their employees. It’s also been piloting a mentoring program this summer.

All of these are areas where you could imagine live video components, either a one-to-many broadcasting feature with text-based interactions from spectators or one-to-one video chats.

One-to-one video chats are also a no-brainer when you consider LinkedIn’s recruitment business, which has for years made up the majority of its revenues: video can be used both to help publicize businesses and open positions, as well as a tool for interviewing candidates.

( Sidenote: one region that we haven’t ensure any activity at all is any link up between LinkedIn and Skype, another Microsoft business. But we’ve heard that Skype is also constructing a platform for interviews. Microsoft declined to comment when we asked about it, but it’s already a popular used only for Skype and so it would make sense to formalize that .)

“Live video and live video chat is an interesting possibility down the road because it helps people add a whole different dimension, ” the LinkedIn spokesperson said.

Other areas where LinkedIn is very likely to bringing video in the near future is advertising and videos from companies on the service.

Company videos are “coming soon, ” the spokesperson tells me, and a separate source notes that these videos will be hosted both on company pages as well as in other places: another feature that LinkedIn has been quietly developing has been event-style pages that let you search for specific subjects by hashtags in order to browsing videos and other content related to them( here is one for #TED2017 ). These pages will give users one more ways to discover that video content.

Much of this, longer term, is likely to help feed into one of the biggest reasons for get deeper into video in the first place: advertising.

As Facebook, Twitter, Snapchat, YouTube, Yahoo/ AOL/ Oath and others help find, video is where the money is for digital advertising today, so bringing more content around the medium overall would help LinkedIn move into video advertising more naturally, as well.

“We don’t currently serve video ads at this time. We’re focused on house a great experience and learning from our members. But this is a natural progression and something we are assessing for the future, ” the company tells me. “There aren’t plans today, but there are a lot of interesting features that we’re going to look at.”

A moving target for sure, but one that LinkedIn( and Microsoft) are now very focused on hitting.

Make sure to visit: CapGeneration.com

Twitter inks live stream deals for Wimbledon, Comic-Con coverage, and more

Twitter is continuing to grow its live streaming business, with a series of new deals announced over the past week or so, including partnership agreements that will bring live creeks from the floor of theSan Diego Comic-Con in July, as well as behind-the-scenes action and news from Wimbledon, among several other efforts.

You may recall that Wimbledon was the first live-streamed sport to pop up on Twitters network last year, after the company had announced its $10 million deal to stream the NFLs Thursday Night Football games. The Wimbledon coverage wasnt then heavily promoted by Twitter, and was instead seen as more of a test of how live streaming are now working across Twitters platforms.

How periods have changed. In the year since, Twitter has delivered a slew of live streamed athletics, sports-related programming, news, concerts, and other events to its service, including creeks from theNFL, MLB, NBA, NHL, NLL, college sports, even esports, and many more.

This time around, Twitters Wimbledon deal is with theThe All England Club, not ESPN, which is partnering with Twitter to live creek The Wimbledon Channel during the event. This coverage will include daily content, like news and interviews, behind the scenes footage, and selected action from the matches.( In other words, you cant watch the matches in full, live ).

The addition is one of several deals Twitter has announced over the past couple of weeks. Another notable partnership is with IGN, which will live stream from the enormous entertainment event, San Diego Comic-Con 2017, via comiccon.twitter.com. The media company will broadcast up to 13 hours of live coverage from the display floor from July 19 through July 22, Twitter says.

This will include interviews fromABC, AMC, DC, Lionsgate, Marvel, Netflix, Starz, TBS and others, including live pre- and post demonstrate commentary from IGN hosts and special guests. The coverage will also be augmented with trailers, behind the scenes footage, interviews with actors and producers, cosplayworn by attendees, and more.

The deal represents an expanded relationship between Twitter and IGN, which most recently use the social network to broadcast coverage from the esports-focused event, the 2017 Electronic Entertainment Expo( E3 ) in L.A.

Other recent bargains will bring more sports to Twitter as well, as the company is snapping up access to more niche programming, like that from theCanadian Football League( CFL ), the Arab worlds inter-club football, and theNational Womens Hockey League( NWHL ).

And previously this summer, Twitter live streamed other events of significance, like James Comeys Congressional Testimony via Bloomberg and Ariana Grandes One Love Manchester benefit concert, for example.

Though a continued focus on live streaming is helping Twitter to better deliver on its mission to be the network where you go to find out whats happening now , its also facing heavy competition from live streaming rivals and other major tech companies when it comes to scoring the sort of flagship coverage people actually want to watch.( Canadian football is not it .)

For instance, earlier this year, Twitter lost the NFL deal to Amazon, which reportedly paid $50 million for the rights, or five times more than what Twitter had paid last year. Thats led to some criticism of Twitters efforts in the live streaming space, with pundits saying that it simply wont have the funds to keep up with todays leading player it will be outbid on the very best live creek deals, that is, and left to pick up scraps.

In response to the loss to Amazon, however, Twitter partnered with the NFL on its own live video deal that includes news and highlightings, but not games. This may not be the best NFL content, but it does fit in with Twitters news-focused reputation. It is, after all, where news transgress, is discussed, and where a large number of journalists generally hang out.

Still, some of Twitters recent announcements do make it appear that its doubling down on sports long tail and other smaller events that lack mainstream appeal. The company said in May it has 200 premium live video partnerships, which seems to back up the assumption that its doing a ton of small potatoes deal.

But while you are able to dismiss the individual deals as being non-consequential, the cumulative effect or, at least Twitter hopes is that people will begin to think to check Twitter to see if something is being live streamed. And if Twitter can gain mindshare around live video even without bargains as big as NFL games, that could long-term help boost its other metrics like signed-in users, ad dollars, and more.

Make sure to visit: CapGeneration.com