WhatsApps stories hit 450M users, stealing the globe from Snapchat

Snapchat forgot the international market in its early years, and now WhatsApp has snatched that growth opportunity. WhatsApp’s clone of Snapchat Stories, WhatsApp Status , now has 450 million daily active users. That’s compared to only 191 million daily users on all of Snapchat as of today’s disastrous Q1 Snap Inc earnings bellow . Theupdate from today’s F8 meeting comes after Facebook told WhatsApp Status and Instagram Stories had 300 million daily users as of November.

WhatsApp is getting stickers

Group video calling is coming to WhatsApp

Rather than rest on its laurels, WhatsApp only announced stickers and Group Video calling to stimulate the lean communications utility more fun. Users already spend 2 billion minutes per day on WhatsApp video and audio calls. But in the coming months, they’ll be able to have at least four people on a single split-screen video bellow, and possibly more. And rather than just chat with text, in the coming months you’ll be able to send stickers inside WhatsApp. Third-party sticker packs will also be available, so developers can contribute illustrations to help people chat visually.

Meanwhile, on the serious side, WhatsApp is inching toward monetization. It now has 3 million companies on its new WhatsApp For Business app. While it’s a free product currently, WhatsApp has said it plans to charge big brands like airlines, banks and mobile carriers for bonus features that will help them do commerce and customer support on the app. With strong traction already, it seems like Facebook will be able to squeezing a solid new revenue stream out of Facebook when it’s ready.

With all the talk of election interference on Facebook and Instagram, WhatsApp was the company’s feel-good story for today’s F8 conference. The division’s director Mubarik Imam said that if she could work for any company for free, she would have picked WhatsApp. Facebook needs as much positive PR as it can get right now amidst all its scandals, and WhatsApp might be its ticket.

Make sure to visit: CapGeneration.com

Advertisements

WhatsApp hits 1.5 billion monthly users. $19B? Not so bad.

Facebook’s $ 19 billion acquisition of WhatsApp voices smarter and smarter. CEO Mark Zuckerberg announced on the Q4 2017 earnings call today that WhatsApp now has 1.5 billion users and considers 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July.

The massive growth builds Facebook’s choice to pay more than $ 19 billion to acquire WhatsApp look prescient. At the time in 2014, WhatsApp had just 450 million monthly active users and 315 million daily active users.

In a slight to Snapchat, Zuckerberg also noted that Instagram and WhatsApp are the No. 1 and No. 2 most popular Story-sharing products, referring to those apps’ clones of Snapchat Stories. Each now each has 300 million daily active users, compared to 178 million on Snapchat as a whole. He also mentions that Facebook’s research been shown that across apps, total social media posting to Stories will soon outstrip that of feed posting.

People thought Facebook was crazy to pay such a high cost. But messaging is the most critical and time-consuming activity on mobile. And if Facebook didn’t buy WhatsApp, Google probably would have, and messaging would be a two-horse race. Instead, Facebook is massively dominant everywhere but China, between the 1.3 billion-user Messenger and 1.5 billion-user WhatsApp.

Now Facebook is ultimately getting serious about monetizing WhatsApp with the recent launch of the WhatsApp for Business app. Facebook plans to charge business owners for additional commerce, customer service or broadcasting tools. And with such a massive audience, merchants will be clamoring for them.

Make sure to visit: CapGeneration.com