Just before the keynote, Google announced it is rebranding its Google Research division to Google AI. The move signals how Google has increasingly focused R& D on computer vision, natural language processing, and neural networks.
What Google announced: Google announced a” continued dialogue” update to Google Assistant that stimulates talking to the Assistant feel more natural. Now, instead of having to say “Hey Google” or “OK Google” every time you want to say a command, you’ll merely have to do so the first time. The company also is adding a new feature that allows you to ask multiple questions within the same request. All this will roll out in the coming weeks.
Why it’s important : When you’re having a typical dialogue, odds are you are asking follow-up questions if you didn’t get the answer you wanted. But it is feasible to jarring to have to say ” Hey Google” every single hour, and it violates the whole flowing and makes the process feel pretty unnatural. If Google wants to be a significant player when it comes to voice interfaces, the actual interaction has to feel like a dialogue — not only a series of queries.
What Google announced: Google Photos already induces it easy for you to correct photos with built-in editing tools and AI-powered features for automatically creating collages, movies and stylized photos. Now, Photos is getting more AI-powered fixes like B& W photo colorization, brightness correction and suggested rotations. A new version of the Google Photos app will suggest quick fix and tweaks like rotations, brightness corrections or adding pops of color.
Why it’s important : Google is working to become a hub for all of your photos, and it’s be permitted to woo potential users by offering powerful tools to edit, kind, and modify those photos. Each additional photo Google gets offers it more data and helps them get better and better at image recognition, which in the end not only improves the user experience for Google, but also constructs its own tools for its services better. Google, at its heart, is a search company — and it needs a lot of data to get visual search right.
What Google announced : Smart Displays were the talk of Google’s CES push this year, but we haven’t heard much about Google’s Echo Show competitor since. At I/ O, we got a little more insight into the company’s smart showing efforts. Google’s first Smart Displays will launch in July, and of course will be powered by Google Assistant and YouTube. It’s clear that the company’s expended some resources into building a visual-first version of Assistant, justifying the addition of a screen to the experience.
Why it’s important: Users are increasingly getting accustomed to the idea of some smart device sitting in their living room that will answer their questions. But Google is looking to create a system where a user can ask questions and then have an option to have some kind of visual display for actions that only can’t be resolved with a voice interface. Google Assistant handles the voice part of that equation — and having YouTube is a good service that runs alongside that.
What Google announced : Google Assistant is coming to Google Maps, available on iOS and Android the summer months. The addition is meant to provide better recommendations to users. Google have all along worked to stimulate Maps seem more personalized, but since Maps is now about far more than merely directions, the company is introducing new features to give you better recommendations for local places.
The maps integration also combines the camera, computer vision technology, and Google Maps with Street View. With the camera/ Maps combination, it really looks like you’ve jumped inside Street View. Google Lens can do things like identify houses, or even dog breeds, merely by pointing your camera at the object in question. It will also be able to identify text.
Why it’s important: Maps is one of Google’s biggest and most important products. There’s a lot of exhilaration around augmented reality — you can point to phenomena like Pokemon Go — and companies are just starting to scratch the surface of the best use instances for it. Figuring out directions seems like such a natural use lawsuit for a camera, and while it was a bit of a technical accomplishment, it dedicates Google yet another perk for its Maps users to keep them inside the service and not switch over to alternatives. Again, with Google, everything comes back to the data, and it’s able to capture more data if users stick around in its apps.
What Google announced : As the war for creating customized AI hardware heats up, Google said that it is rolling out its third generation of silicon, the Tensor Processor Unit 3.0. Google CEO Sundar Pichai said the new TPU is 8x more powerful than last year per pod, with up to 100 petaflops in performance. Google joins pretty much every other major company in looking to create custom silicon in order to handle its machine operations.
Why it’s important: There’s a race to create the best machine learning tools for developers. Whether that’s at the framework level with tools like TensorFlow or PyTorch or at the actual hardware level, the company that’s be permitted to lock developers into its ecosystem will have an advantage over the its competitors. It’s especially important as Google appears to construct its cloud platform, GCP, into a massive business while going up against Amazon’s AWS and Microsoft Azure. Devoting developers — who are already adopting TensorFlow en masse — a way to speed up their operations can help Google continue to woo them into Google’s ecosystem.
MOUNTAIN VIEW, CA- MAY 08: Google CEO Sundar Pichai delivers the keynote address at the Google I/ O 2018 Conference at Shoreline Amphitheater on May 8, 2018 in Mountain View, California. Google’s two day developer conference operates through Wednesday May 9.( Photo by Justin Sullivan/ Getty Images)
What Google announced : Watch out, Facebook. Google is also planning to leverage AI in a revamped version of Google News. The AI-powered, redesigned news destination app will” allow users to keep up with the news they care about, understand the full narrative, and enjoy and support the publishers they trust .” It will leverage parts found in Google’s digital magazine app, Newsstand and YouTube, and introduces new features like “newscasts” and “full coverage” to help people get a summing-up or a more holistic position of a news story.
Why it’s important : Facebook’s main product is literally called ” News Feed ,” and it serves as a major source of information for a non-trivial section of countries around the world. But Facebook is embroiled in a scandal over personal data of as many as 87 million users ending up in the hands of a political research firm, and there are a lot of questions over Facebook’s algorithms and whether they surface up legitimate information. That’s a huge hole that Google could exploit by offering a better news product and, once again, lock users into its ecosystem.
What Google announced : Google unveiled ML Kit, a new software growth kit for app developers on iOS and Android that allows them to integrate pre-built, Google-provided machine learning models into apps. The models support text recognition, face detecting, barcode scan, image labeling and landmark recognition.
Why it’s important: Machine learning tools have enabled a new wave of use cases that include use examples built on top of image recognition or speech detecting. But even though frameworks like TensorFlow have attained it easier to build applications that tap those tools, it can still take a high level of expertise to get them off the ground and operating. Developers often figure out the best use suits for new tools and devices, and growth kits like ML Kit assist lower the barrier to entry and give developers without a ton of expertise in machine learning a playground to start figuring out interesting use suits for those appliocations.
The first thing to understand about media-sharing app Rapchat is that co-founder Seth Miller is not a rapper and his other co-founder, Pat Gibson, is. Together they created Rapchat, a service for making and sharing raps, and the conjunction of rapper and nerd seems to be really taking off.
Since we last looked at the app in 2016( you can see Tito’s review below ), a lot has changed. The squad has raised $1.6 million in funding from investors out of Oakland and the Midwest. Their app, which is sort of a musical.ly for rap, is a top 50 music app on iOS and Android and made 100 million listens since launch. In short, their little social network/ sharing platform is a” millionaire in the making, boss of[ its] team, bringin home the bacon .”
The pair’s rap bona fide are genuine. Gibson has opened or performed with Big Sean, Wiz Khalifa and Machine Gun Kelly, and he’s sold beats to MTV.” My music has garnered over 20 M+ plays across YouTube, SoundCloud and more ,” he wrote me, boasting in the semi-churlish manner of a rapper with a “beef.” Miller, on the other hand, likes to freestyle.
” I grew up loving to freestyle with friends at OU and I noticed lots of other millennials did this too( even if most suck lol) … at each of the parties at 3am- there would always be a group of people in the corner freestyling ,” he said.” At the same time Snapchat was blowing up on campus and just thought you should be able to do the same exact thing for rap .”
Gibson, on the other hand, find it as a serious tool to help him with his music.
” I spent a lot of day, energy and resources building music ,” he said.” I was producing the beats, writing the songs, recording/ mixing the vocals, mastering the project, then distributing& promoting the music all by myself. With Rapchat, there’s a library of 1,000+ beats from top producers, an instant recording studio in your pocket, and the network to distribute your music worldwide and be discovered …. all from a free app. Rapchat is interrupting the creation, cooperation, distribution,& discovery of music via mobile .”
” We have a much bigger but also more active community than any other music creation app ,” told Miller.
While it’s clear the world needs another sharing platform like it needs a hole in the head, thanks to a rabid fan base and a great notion, the team has ensured that Rapchat is not, as they say, wicka-wicka-whack. That, in the end, is all that matters.
At 12:46 PM, an active shooter was reported in an outdoor patio region at YouTube’s headquarters in San Bruno, California. Police arrived at the scene in accordance with the arrangements of minutes, police chief Ed Barberini confirmed during a brief press conference.
” We have four victims who have all been transported for gunshot related traumata and we have one suspect who is deceased inside the building with a self-inflicted wound ,” Barberini added,” who at this time we believe to be the shooter but we are still following up on that .”
The department confirmed that the individual believed to be the shooter is a female. Two of the four victims were discovered” at an adjacent business .” All of the meanders on the victims are believed to be “treatable.”
Emergency squads speedily evacuated “hundreds” of employees from the facilities, as they continued to search the premises for additional potential shooters, according to police. Google provided employees shelter at its own San Bruno office.
The event, unsurprisingly, was exhaustively documented on various social media platforms. Snap Maps photos captured the large scale evacuations of the office house. In addition to the images of multiple police car, eye witness reports have also noted the presence of the bomb squad and fire trucks at the scene.
Google has issued a statement noting that it is ” coordinating with authorities ,” promising farther updates as information becomes available. The company has also confirmed the locating of the incident through its own Maps app, pinpointing the place and noting nearby road closures.
San Francisco General Hospital, a nearby Level 1 trauma center, has admitted three victims related to the shooting. According to Hospital spokesperson, Bret Andrew, two female victims, aged 27 and 32 are in serious and fair condition, respectively. A third male victim, age 36, is currently in critical condition.
Stanford Health Care Center corroborated with TechCrunch that it has not admitted any patients from the incident. TechCrunch has been in touch with other nearby hospitals.
Late Tuesday afternoon, Google CEO Sundar Pichai issued the following statement addressing the incident to employees.
YouTube CEO Susan Wojcicki afterwards tweeted out her own statement on the day’s events.
There are no words to describe how horrible it was to have an active shooter @YouTube today. Our deepest gratitude to law enforcement& first responders for their rapid response. Our hearts go out to all those injured& impacted today. We will come together to mend as a family.
Gun enthusiasts and action figure collectors aren’t that different when you think about it. Both spend large amounts of fund on objectively ridiculous items that will probably never be used for their intended purpose, mostly merely to admire them and mollify their inner 14 -year-old. The only change is that when a gun nut spends too long on eBay, instead of paying $50 for the pizza-throwing tank from Teenage Mutant Ninja Turtles , they’ll buy something like …
DTAG 3 TTHTAG 1 TTDTAG 4 TTDTAG 5 TTSPTAG 1 TT6
A Shell That Allows You To BBQ A Deer With A Single Shot
HETAG 1 TT
To a certain demographic, owning a pistol is all about sending a message — not to the government, offenders, or the liberal elites, but to ammunition producers. And that message is: “We’ll merrily buy the stupidest crap you can think of, as long as it appears cool as hell.” Behold the “Dragon’s Breath” 😛 TAGEND DTAG 6 TT
These shells — also known as “zirconium pyrotechnic ammunition, “ because gun nerds are still nerds, after all — are standard-issue shotgun shells, only packed with ATAG 5 TTmagnesium pellets in lieu of buckshot. When the trigger is pulled, the highly flammable magnesium kindles and sprayings hellfire in the face of anything or anyone unfortunate enough to be caught inside its range( anywhere between 50 and 300 ft ). If you’re luck enough to survive being shooting, congratulations! That deep burning sensation you’re experiencing comes from knowing that some dirtbag is already putting the footage on YouTube … and also the literal deep burning, as magnesium burns at 3,000 -4, 000 degrees .
It’s kinda hard to see how this has any value outside of racking up those ad dollars. They’re not used by the military, and if you’re not looking to mount a ATAG 6 TTwight skull on your wall, we’d give them a pass for hunting too. There’s also a convincing argument that these things are illegal under ATAG 7 TTProtocol III of the Geneva Convention on Certain Conventional Weapons — namely, the proportion which outlaws weapons and munitions that are “primarily designed to set fire to objects or to cause burn trauma to persons.” It’s probably for these reasons that several fascist countries have banned the sale of these shells, including Alaska, California, Iowa, and even Florida. If you’ve bought something too crazy for Florida, it’s time to reconsider their own lives choices.
A Shoulder Stock That Lets You Hide A Gun Inside Your Other Gun
HETAG 4 TT
You know that scene in every action movie in which the hero runs out of ammo and is forced to surrender and/ or kick ass the old-fashioned fist-shaped way? The makers of the ATAG 8 TTMULE Adaptive Storage Stock( that’s kind of a mouthful) clearly watched one such scene whilst tripping on mescaline and asked, “Why doesn’t “the worlds biggest” firearm only crap out another gun? “
DTAG 13 TT
DTAG 14 TTDTAG 15 TTDTAG 16 TT
DTAG 17 TTATAG 9 TTDTAG 18 TTDTAG 19 TT
M.U.L.E. Tactical SPTAG 4 TT”Awww. When are you due? “
The MULE A.S.S. ( ohhh ) is designed to replace your rifle’s boring , non-insane stock with a plastic trapper keeper that enables you carry around a secondary handgun — a ATAG 10 TT”Glock in the stock, “ as they say. Look, folks, the only way you’re going to pulling this off with any sophistication in front of the guys at the scope is in your mind’s eye. This is like something they offered to James Bond at some point, but he was all, “Nah, too silly.”
DTAG 20 TT
RTAG 10 TTThe manufacturers, however, temper their pitching by saying that you don’t have to set a firearm in the compartment, as it can accommodate anything — a light snack, a ATAG 11 TTpocket Bible, a guinea pig, whatever. We recommend carrying contact information for a good lawyer for when the little loaded firearm accidentally falls out and shoots person right in the Adaptive Storage Stock.
An Add-On To Turn Your Shotgun Into A Glorified Spear
HETAG 5 TT RTAG 11 TTWe’ll blithely admit that we don’t participate in deer hunting. Not because we’re squeamish, but because we don’t like all the pomp and formality — lining up on the field of battle with your friends opposite an equally big force-out of deer, both sides waiting for the bugle detonation that signals the start of the bayonet charge, and the stillness of the air whilst the dead are being collected.
DTAG 24 TT
RTAG 12 TTWait, we’re thinking of the Civil War. So why is ATAG 12 TTthis company selling gun spears in the Year of Our Lord 2018?
RTAG 13 TT SMT Tactical
RTAG 14 TTIMG 4 TT SMT Tactical SPTAG 6 TTTheir initial pitching, “Gun Dick: A Dick For Your Gun! ” wasn’t as successful.
DTAG 25 TT
DTAG 26 TT
DTAG 27 TTDTAG 28 TTDTAG 29 TT
DTAG 30 TTATAG 13 TTDTAG 31 TTDTAG 32 TT RTAG 15 TTOh, it’s because they’ve discovered a market in insecure dudes who need to extend their allegorical junk. This particular model is ATAG 14 TTthe KSG Lancia, which boasts “four blood grooves to eliminate any vacuum during the thrusting and retract operations, ” in case you’re a little short in the upper body strength department too.
RTAG 16 TTIf the Lancia doesn’t quite girds your loins, the ATAG 15 TTMelee Pyramids and the ATAG 16 TTZombie Bayonets offer two pointy things instead of one, while ATAG 17 TTthe Trifecta has three ( but they’re smaller, defeating the phase ). All of these are accompanied by snappy puns such as “Make sure your foe gets the phase! ” and boring-ass legal disclaimers reminding us that these products could cause serious harm if managed improperly. Which, whilst true, neatly sidesteps the fact that they’re designed to hurt people when handled properly.
A Bendable Mechanism That Lets You Shoot People From Behind Corners
HETAG 6 TT RTAG 17 TTIf you’ve always thought that the biggest problem with handguns is that they only work in straight lines, boy have we got the accessory for you. And only you.
RTAG 18 TTIMG 5 TT Corner Shot SPTAG 8 TTGood to know ACME is still in business.
RTAG 19 TTIt’s called ATAG 18 TTCornerShot, and it runs like one of those grabber arms, at least after a fashion. You place your gun inside a cradle with a special mechanism which enables it to swivel it up to 90 degrees at a left or right slant, because any further and you risk blowing your head off. Utilizing a monitor and camera to aim the handgun, it’s then a matter of discovering your target and pulling the trigger. It’s perfect for when you want to shoot something with total serenity and sleep soundly at night without it being seared onto your intellect and soul forever. Sure, you still witnessed a death, but it doesn’t counting if it’s over video.
DTAG 37 TT
RTAG 20 TTYou might remember this product from years ago when they released ATAG 19 TTa version with a unrealistic-looking cat disguise stuffed on the end, for reasons known only to whoever designed this and the team of psychologists they’re likely seeing.
DTAG 42 TTATAG 20 TTDTAG 43 TTDTAG 44 TT RTAG 22 TTYou can rest easy, however, knowing it’s practically impossible to buy CornerShot because they’re only available to militaries, law enforcement agencies, and Special Forces-out groups. Oh, except ATAG 21 TTin Canada, where ATAG 22 TTany random cowbo- uh, snowherder can ATAG 23 TTpick one up for the low, low price of $3,499 and do absolutely nothing with it in their gun-control-filled tundra .
Double Drum Magazines That Let You Spray Bullet For Ungodly Amounts Of Time
HETAG 7 TT RTAG 23 TTWe at Cracked have dedicated a lot of words to debunking the myths that popular culture loves to spread about handguns — first and foremost, the fact that movie guns apparently come with infinite ammo, when in real life, you wouldn’t be able to get your voice to a good cry volume before the barrel runs dry.
DTAG 48 TT
RTAG 24 TTOr at least, that’s how it used to work.
RTAG 25 TT
RTAG 26 TTWhat you’re ensure there is a doubled drum magazine — a cache of ammo that takes ten seconds of fully automatic bullet splurging to empty. You can ATAG 24 TTbuy them for everything from rifles and handguns to submachine guns and assault rifles, and they are perfect for those rare situations wherein you’re required to kill God.
RTAG 27 TTAccording to the manufacturers, the double drum magazine is a “COMBAT MULTIPLIER”( caps in the original) that allows you deliver “increased firepower and lethality.” What practical purposes could this possibly have, you ask? Well, as one acolyte put it, “This magazine is an investment … good for an emergency situation where you need a defensive rifle with a high quantity of ammunition to defend your home, home, neighborhood, etc.”
DTAG 49 TT
RTAG 28 TT
RTAG 29 TTBuddy, if you’re regularly procuring yourself defending your property against an armed force that can only be beaten back with a publication large enough to maintain its own gravitational field, you might be better served getting out of Syria.
HETAG 8 TT RTAG 30 TTWe’ve had some chuckles here today, but now it’s time for a word from our sponsors: this country’s endemic problem with gun violence and the apparent incapacity of firearm accessorizers to ask themselves if this is the right political environment in which to ATAG 26 TTsell mounts and gizmos that they are able turn any semi-automatic or automatic rifle into a machine gun nest.
DTAG 60 TT
RTAG 31 TTIMG 7 TT KNS Precision, Inc . SPTAG 12 TT”Now you can rock and roll like the BIG BOYS! ” — actual quote from this big son website
RTAG 32 TTThe answer, of course, is that it is! We mean, look at this guy. He mounted his automatic rifle — coupled with a double drum magazine, natch — on a buggy, and by Jove , it doesn’t bear thinking about what would have happened if he’d been mobbed by a pack of marauding deer and didn’t have a meat grinder mounted on his stuff.
RTAG 33 TT
DTAG 61 TT
RTAG 34 TTOr what about this guy, who managed to hold off an attack from some devious water balloons long enough to modify his semi-automatic rifle with a “gat crank”? That would be a crank that ATAG 27 TTattaches to the trigger mechanism and allows the user to fire at the same rate as an automatic, a modification that somehow exists within murkier legal territory than those “bump stocks” you’ve heard so much about lately.
RTAG 35 TT
RTAG 36 TTWe know what you’re thinking: To refuse these poor gentlemen the right to defend themselves against real and/ or imaginary threats use real and/ and definitely lethal-adjacent accessories isn’t merely condemning them to demise. To even dare to question why anybody would need to own the loudest, shoutiest bullet geyser in the tri-state area is a flat out mock of everyone’s Second Amendment rights. Right? Hey, where’s ATAG 28 TTeverybody running?
RTAG 37 TT Adam Wears is on ATAG 29 TTTwitter and ATAG 30 TTFacebook, and has ATAG 31 TTa newsletter about depressing history that you should definitely subscribe to .
RTAG 38 TT BTAG 1 TTEven Australia recognized we needed gun control after their own horrifying carnage. Read about it ATAG 32 TThere .
RTAG 39 TT BTAG 2 TTSupport Cracked’s journalism with a visit to our ATAG 33 TTContribution Page. Please and thank you .
Google researchers know how much people like to trick others into thinking they’re on the moon, or that it’s night instead of day, and other fun shenanigans only possible if you happen to be in a movie studio in front of a green screen. So they did what any good 2018 coder would do: build a neural network that lets you do it.
This “video segmentation” tool, as they call it( well, everyone does) is rolling out to YouTube Story on mobile in a limited way starting now — if you ensure the alternative, congratulations, you’re a beta tester.
A lot of ingenuity seems to have gone into this feature. It’s a piece of cake to figure out where the foreground ends and the background begins if you have a depth-sensing camera( like the iPhone X’s front-facing array) or plenty of processing time and no battery to be considered( like a desktop computer ).
On mobile, though, and with an ordinary RGB image, it’s not so easy to do. And if doing a still image is hard, video is even more so, since the computer has to do the computation 30 times a second at a minimum.
The network learned to pick out the common the specific characteristics of a head and shoulders, and a series of optimizations lowered the amount of data it needed to crunch in order to do so. And — although it’s cheating a little bit — the result of the previous computation( so, a sort of cutout of your head) get used as raw material for the next one, farther reducing load.
The result is a fast, relatively accurate segmentation engine that runs more than fast enough to be used in video — 40 frames per second on the Pixel 2 and over 100 on the iPhone 7 (!).
This is great news for a lot of folks — removing or replacing a background is a great tool to have in your toolbox and this makes it quite easy. And hopefully it won’t kill your battery.
As YouTube and Facebook remove videos calling shooting survivors performers, some say its dedicated false asserts more power
The lies multiplied so rapidly Cori Langdon could hardly keep up. The taxi driver’s cellphone video of the Las Vegas mass shooting was being widely republished by conspiracy theorists, who were use it as “proof” that the carnage was staged by the government and that Langdon was an “actor”.
Langdon thought that if YouTube and Facebook removed some of the content, the online attacks and bogus narratives might stop spreading. But it wasn’t so simple.
When some footage was taken down, conspiracy theorists ensure it as further evidence that Langdon was involved in a cover-up. Some told her they were worried the FBI had gotten to her.
” It only fuels them even more ,” said Langdon, who was harassed online even while being hailed by some as a hero for picking up passengers at the Mandalay Bay shooting that killed 58 people in October.” These conspiracy theorists love their firearms. They are freaked out and paranoid .”
Concerns about conspiracy theorists bullying victims of mass shootings have intensified this month as student survivors of a Florida high school massacre have become vocal proponents for gun reforms, inducing them prime targets for online abuse. Google and Facebook have faced particularly intense scrutiny for their role in spreading false stories claiming teenage survivors are so-called crisis actors hired to promote gun control.
After barring Logan Paul so early from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it’s prepared to level on any creator that starts to post videos that are harmful to spectators, others in the YouTube community, or advertisers.
As it has done with Paul( on two occasions now ), the site said it will eliminate monetization alternatives on the videos, specifically access to advertising programs. But on top of that, it’s added in a twisting that will be particularly impactful bearing in mind the fact that a lot of a video’s popularity rests on it being discoverable 😛 TAGEND
“We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next, ” Ariel Bardin, Vice President of Product Management at YouTube, writes in a blog post.
The full listing of steps, as outlined by YouTube :
1. Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original .
2. Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including inventor supporting and access to our YouTube Space .
3. Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next .
The changes are significant not just because they could really hit inventors where it hurts, but because they also point to a real switching for the platform. YouTube has long been known as a home for edgy videos filled with pranks and potentially offensive content, made in the name of comedy or freedom of expression.
Now, the site is turning over a new leaf, employing a large squad of human curators and AI to track the content of what’s being posted, and in cases where videos autumn afoul of YouTube’s advertising guidelines, or pose a threat to its wider community, they have a much bigger chance of falling afoul of YouTube’s rules and getting dinged.
“When one creator does something particularly blatant–like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates brutality, or sensationalizes the ache of others in an attempt to gain views or subscribers–it can cause lasting damage to the community, including viewers, creators and the outside world, ” writes Bardin. “That damage can have real-world repercussions not only to users, but also to other inventors, leading to missed creative possibilities, lost revenue and serious harm to your subsistences. That’s why it’s critical to ensure that the actions of a few don’t impact the 99.9 percent of you who use your channels to connect with your fans or construct prospering businesses.”
The moves come at a time when the site is making a much more concerted effort to raise the overall quality of what is posted and shared and viewed by millions of people every day, after recurred accusations that it has facilitated a range of bad actors, from people peddling propaganda to influence elections, to those who are posting harmful content aimed at children, to simply permitting cruel, tasteless and unusual videos to get posted in the name of comedy.
The issue seemed to reach a head with Paul, who posted a video in Japan in January that featured a suicide victim, and has since followed up with more questionable content presented as innocuous fun.
As I pointed out earlier today, even though he makes hundreds of thousands of dollars from ads( the exact amount is unknown and has only been estimated by different analytics companies) removing ads was only a partial sanction, since Paul monetizes in other styles, including merchandising. So it’s interesting to see YouTube adding more details and ways of sanctioning inventors, that will reached at their very virality.
As in the case of Paul, YouTube stresses that the majority of creators on its platform will not are influenced by today’s proclamation because their content is not on the wrong side of acceptable. These kinds of sanctions, it said, will be applied as a last resort and will often not be permanent, but will last until the creator removes or alters content. It will be worth watching how and if this impacts video content overall on the platform.
More problems and controversy for Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Google’s video platform today announced that it would be pulling advertising temporarily from his video channel in response to a “recent pattern of behavior” from him.
This is in addition to Paul’s suspensions from YouTube’s Preferred Ad program and its Originals series, both of which have been in place since January; and comes days after YouTube’s CEO promised stronger enforcement of YouTube’s policies use a mix of technology and 10,000 human curators.
In response to Logan Paul’s recent pattern of behaviour, we’ve temporarily suspended ads on his channels.
Since coming online again after a one-month break from the service in the wake of the Japanese video, in addition to the usual( asinine) content of his videos, Paul has tasered a rat, indicated swallowing Tide Pods, and, according to YouTube, intentionally tried to monetize a video that clearly infringed its guidelines for advertiser-friendly content( we’re asking if we can get a specific reference to which video this might be — they all seem fairly offensive to me, so it’s hard to tell ).
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels, ” a spokesperson said to TechCrunch in an emailed statement elaborating on the Tweet. “This is not a decision we attained gently, however, we believe he has exhibited a pattern of behavior in his videos that induces his channel not only unsuitable for advertisers, but also potentially damaging to the broader inventor community.”
Yesterday, during a series of “Fake News” hearings in the U.S. led by a Parliamentary committee from the UK, YouTube’s global head of policy Juniper Downs said that the company had detected no evidence of videos that pointed to Russian interference in the Brexit vote in the UK, but the platform continues to face a lot of controversy over how it vets content on its site, and how that content subsequently is used unscrupulously for financial gain.( YouTube notably was criticised for taking too long to react to the Japanese video that started all of Paul’s ache .)
This is a contagion problem for YouTube: not only do situations like his damage public perception of the service — and potentially have an impact on viewership — but it could impact how much the most premium brands choose to invest on ads on the platform.
Interestingly, as YouTube continues work on ways of improving the situation with a mix of both machine learning and human approaches, it appears to be starting to reach beyond even the content of YouTube itself.
The Tide Pod suggestion came on Twitter — Paul wrote that he would swallow one Tide Pod for each retweet — and appears to have since been deleted.
Generally, YouTube reserves the right to hide ads on videos and watch pages — including ads from certain advertisers or certain formats.
When a person builds especially serious or repeated violations, YouTube might choose to disable ads from the whole channel or suspend the person from its Partner program, which is aimed at channels that reached 4,000 watch hours in 12 months and 1,000 subscribers, and lets the creators make money from a special tier of ads and via the YouTube Red subscription service.( This is essentially where Paul has fallen today .)
Since YouTube is wary of getting into the censorship game, it’s leaving an exit road open to people who choose to post controversial things anyway. Posters can turn off ads on individual videos. From what we understand, Paul’s channel and videos will get reevaluated in coming weeks to see if they meet guidelines.
It’s not clear at all how much Paul has made from his YouTube videos. One calculate sets his YouTube ad revenue at between $ 40,000 and $630,000 per month, while another puts it at $270,000 per month( or around $3.25 million/ year ). To note, he’d already been removed from the Preferred program and the Originals program, so that would have already dented his YouTube income.
And you have to ask whether suspending ads genuinely fixes “the worlds biggest” content issues on the platform. While an advertising suspension might entail a loss of some revenue for the inventor, it’s not really a perfect solution.
Logan Paul, as one example, continues to push his own merchandise in his videos, and as a high-profile figure who has not lost his whole fan base, he will still get millions of views( and maybe more now because of this ). In other terms, the originally contravening content( and a viable business model) is still out there, even if it doesn’t have a YouTube monetizing element attributed to it.
On the other hand, SocialBlade, one of the services analytics on YouTube inventors , notes that Paul’s opinions have dropped 41 percent, and subscribers are down 29 percentage in the last month, so maybe there is a god.
Facebook Live is launching monetization for video gameplay streamers, allowing users to tip inventors a minimum of$ 3 via the desktop site. Right now, the contributor of the tips-off doesn’t get any special call-out or privileges, though Facebook tells me it’s considering different options for creators and gamers. For instance, it could have a special emoji Reaction float across the creek as a route to thank the fan who dedicated money.
The amount Facebook will keep from these tips that it calls “fan support” isn’t clear yet, but the company tells me that it’s safe to assume there will be a revenue share. Apparently it’s too early to lock any percentage in, though Facebook has taken a 30 percent cut from game developers in the past, and currently takes a 45 percentage share of ad revenue from people who place ad breakings in the videos, so it could be in that ballpark.
Logan Paul, the YouTuber who sparked a public backlash three weeks ago after posting a video in Japan’s “suicide forest, ” has returned to the platform. In his first post back, he published a video focused on suicide and self-harm prevention.
Paul first observed himself in difficulty when, in early January, he posted a video titled “We detected a dead body in the Japanese Suicide Forest.” The video, which proved a suicide victim with merely the face blurred out, was viewed more than six million times before it was taken down. In it, Paul jokes about the body and seemingly approaches the subject of suicide with an unacceptable levity.
How dare you! You disgust me. I can’t believe that so many young person look up to you. So sad. Hopefully this latest video woke them up. You are pure litter. Plain and simple. Suicide is not a gag. Run rot in hell.
He also said he’d be taking a break from YouTube to reflect.
In the working day that followed, YouTube removed Paul from the Google Preferred ad program and suspended work on his originals. YouTube is also to blame for the controversy, as the platform allowed for the video to go live and sit on the internet after it passed through YouTube’s moderation screening.
In the new video, Paul interviews a survivor of a suicide try, as well as the director of the National Suicide Prevention Lifeline, and pledges to donate$ 1 million to suicide prevention.
In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” a modification to YouTube monetization.
For one thing, it’s setting a higher bar for the YouTube Partner Program, which is what allows publishers to make money through advertising. Previously, they needed 10,000 total views to join the program. Starting today, channels also need to have 1,000 subscribers and 4,000 hours of view time in the past year.( For now, those are just requirements to join the program, but Google says it will also start applying them to current partners on February 20.)
This might assure marketers that their ads are less likely to run on random, fly-by-night channels, but as Google’s Paul Muret writes, “Of course, size alone is not enough to determine whether a channel is suitable for advertising.”
So in addition, he said 😛 TAGEND
We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically assessed under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube.
Muret also described changes planned for the more exclusive Google Preferred program, which is supposed to be limited to the best and most popular content. Vlogger Logan Paul was part of Google Preferred until the controversy over his “suicide forest” video get him kicked out last week — a story that suggests some of the limitations to Google’s approach.
Moving forward, Muret said the program will offer “not only … the most popular content on YouTube, but also the most vetted.” That means everything in Google Preferred should be manually curated, with ads only operating “on videos that have been verified to gratify our ad-friendly guidelines.”( Looks like all those new content moderators will be busy .)
Lastly, Muret said YouTube will be introducing a new “three-tier suitability system” in the next few months, is targeted at giving marketers more control over the trade-off between running ads in safer environments versus reaching more viewers.